Turning trash to treasure, those eco-friendly marketers discovered a option to scale the issue of waste (and benefit from it) via the use of pieces that will differently were discarded.
Way back, a sensible individual aptly said, “One individual’s trash is someone else’s treasure.” Such circumstances may also be discovered everywhere the arena, and here’s a record of innovators in India to ignite your inspiration to guide a extra sustainable lifestyles!
1. Madhuri Balodi’s Kavi The Poetry-Artwork Challenge
Madhuri met Amit Singh — the co-founder in their corporate — whilst running within the media business. Either one of them sought after to are living and advertise a extra sustainable way of life. Their ideas aligned and ‘Kavi The Poetry Artwork Challenge’ was once born out of it.
The project upcycles glass bottles into house decor and software pieces, serving to struggle India’s glass waste factor. Their adventure began in 2013 with changing bottles into lamps and jars, becoming more popular thru Fb campaigns.
2. Neli Chachea’s husk dolls
For so far as Neli Chachea recollects, she has woken as much as the sound of chirping birds all her lifestyles in a sleepy village in Manipur. As a kid, she would spend her time enjoying with the husk (the dry outer masking of a few culmination and seeds like maize and coconut this is generally thrown away as waste), oblivious that the similar husk would change into part of her lifestyles’s objective — growing natural good looks.
At this time, she makes shocking dolls the use of discarded silk and maize husks. The actual definition of ‘from trash to treasure’, Neli earns about Rs 45,000 a month via promoting those dolls.
3. Angeline Babu and Rituparna Das’ Silver Nut Tree
Angeline Babu and Rituparna Das have been at the moment shocked when their youngsters requested them the which means of the phrase ‘recycle’. The duo attempted to give an explanation for to them the textbook which means, however they have been won with unhappy appears. In a bid to turn them the which means of the phrase, they began the ‘Silver Nut Tree’.
The industry incessantly experiments, running with more than a few discarded fabrics like rubber tubes, bottle caps, and CDs, reworking “trash” into exceptional, eco-friendly jewelry and handicrafts.
4. Okay Sankar and Senthil Sankar’s EcoLine
Consider jackets, blazers, T-shirts, and bottoms made the use of recycled PET bottles. Sounds bizarre? However father-son duo, Okay Sankar and Senthil Sankar, have made this a truth. In combination the duo has now not most effective recycled 15 lakhs of PET bottles on a daily basis but in addition earned an annual income of Rs 12 crore.
The emblem received reputation when High Minister Narendra Modi wore a jacket constituted of 25 PET bottles to Parliament. Their use of ‘dope dyed generation’ conserves water and targets to switch client perceptions about eco-friendly merchandise.
5. Madhu Kargund’s coconut waste industry
When Madhu Kargund informed his oldsters that he sought after to give up his 9 to five in Bengaluru and switch to farming, they concept he had misplaced his thoughts. On the other hand, Kargund was once set on beginning a coconut industry that makes use of waste portions of the nut to make sustainable merchandise.
Together with his zero-waste industry Tengin, Kargund now not most effective makes use of the most obvious portions such because the oil and flesh of the fruit however portions corresponding to shell and husk which are differently regarded as waste. He makes merchandise corresponding to cups, bowls, and spoons out of coconut shells and coir dish scrubbers, and cleaners out of coconut husk incomes a income of Rs 4 lakh monthly.
(Edited via Padmashree Pande)