Quince Gets rid of False Humane Claims Following Stop and Desist From PETA


For Fast Liberate:
September 1, 2023

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Nicole Perreira 202-483-7382

San Francisco – Following PETA’s call for that Quince prevent falsely promoting its cashmere merchandise as “non-harmful” to animals and its alpaca wool merchandise as posing “no hurt” to animals, the corporate has got rid of the deceptive claims from its web site. The call for got here within the wake of a brand new PETA Asia investigation into cashmere farms, which printed that staff within the business violently tear out screaming goats’ hair with sharp steel combs, and a PETA investigation into an alpaca farm the place business staff slam the animals onto tables and shear them so recklessly that they’re frequently left with gaping wounds.

PETA Exposé Reveals Cruelty Behind Cashmere Sweaters

A picture from PETA Asia’s investigation into cashmere farms

“By way of eliminating those false claims, Quince said that goats and alpacas are all the time harmed when used for its clothes,” says PETA Government Vice President Tracy Reiman. “Now the corporate will have to prevent harming them through by no means promoting merchandise that contain cruelty to animals and as a substitute transfer to promoting pieces made from sumptuous animal-free fabrics.”

The just-released investigation into 12 cashmere business operations in Mongolia—the second-largest cashmere manufacturer on this planet and the place Quince will get its cashmere—displays staff tying goats’ legs in combination, violently pinning the animals down, and tearing out their hair in a procedure that may take as much as an hour. As soon as the grownup goats have been not regarded as successful, they have been despatched to slaughter. Staff hit them over the pinnacle with a hammer and slit their throats, leaving them to twitch in agony for over 4 mins as they bled out. An previous PETA exposé of the cashmere business in China—the arena’s best cashmere exporter—and Mongolia additionally documented that goats screamed in ache as staff tore out their hair prior to slitting their throats.

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PETA investigators on the international’s biggest privately owned alpaca farm, which is in Peru—the supply nation for Quince’s alpaca wool—noticed staff hitting the animals and crudely stitching up the deep wounds brought about through shearing.

Previous this yr, store Naadam got rid of identical false claims about its cashmere from its advertising and marketing lower than one hour after receiving a stop and desist letter from PETA.

PETA—whose motto reads, partially, that “animals don’t seem to be ours to put on”—opposes speciesism, a human-supremacist worldview. For more info about PETA’s investigative newsgathering and reporting, please seek advice from PETA.org, concentrate to The PETA Podcast, or observe the gang on Twitter, Fb, or Instagram.



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