British red meat exporters will sign up for AHDB at certainly one of China’s biggest industry presentations subsequent month.
5 red meat exporters will show off top of the range British produce at Meals and Hospitality (FHC) China in Shanghai from November 8-10, becoming a member of AHDB’s pink meat export group within the Meat Corridor at the AHDB-hosted British Meat Pavilion. It’ll supply a platform for red meat exporters to fulfill current consumers and attainable new ones from the important thing Chinese language marketplace.
Lucy Randolph, AHDB senior exports supervisor, stated: “FHC would be the first time the AHDB Dairy Export group has been again to China in particular person post-pandemic and we’re excited to be collaborating with our exporters.
“China and different markets within the wider Asia area provide important alternatives for dairy exports. Customers in China have a top regard for meals protection and high quality and the United Kingdom is well-placed to fulfill that call for. Our robust presence on the display will assist play a very powerful function in growing additional export alternatives for the corporations becoming a member of us.”
Jonathan Eckley, AHDB head of global industry building, stated: “We’re thrilled to be again at FHC China. Regardless of present demanding situations at the world pig meat marketplace, China stays a key marketplace for the United Kingdom pig meat sector with carcase stability enjoying an ever extra important function. This used to be mirrored in a 16% build up in quantity of 5th quarter exports within the first part of 2023. FHC will supply us and our exporters with the platform to construct on current business relationships and broaden new ones on this necessary marketplace for the pig meat sector.”