AHDB might be web hosting a webinar on Thursday (November 2), having a look into how client attitudes in opposition to meat and dairy will have an effect on long term call for.
It’ll quilt client considerations and accept as true with in farming and topical reputational subject matters equivalent to well being, surroundings, welfare and purchasing British.
Knowledge from the 2023 AHDB/Blue Marble accept as true with learn about might be shared after working for 5 years, and the webinar will take a deep dive into client impressions of British agriculture.
The webinar will discover the explanations in the back of the knowledge, equivalent to why 71% of UK adults agreed that farming used to be a faithful occupation, up there with academics at 67% and medical doctors at 78% (AHDB/Blue Marble Believe Learn about 2023).
Our Lead Client Perception Supervisor, Steve Evans, might be web hosting the webinar, joined by way of Client Perception Supervisor Vanessa Adamson and Retail and Client Perception Analyst Charlotte Forkes-Rees.
Carrie McDermid, AHDB’s head of harketing, will spotlight the significance of client advertising and promoting and the way marketplace intelligence paintings is used to tell business and shoppers at the information about meat and dairy.
Mr Evans stated: “All over the webinar, we’re going to be masking a number of key client subject matters, together with the need to shop for British, well being and dietary meals perceptions, emerging pastime within the surroundings and the patron focal point on balancing worth and high quality.
The objective is not only to tell attendees on present client attitudes and evaluations of British agriculture and meals, however extra importantly, to discover how this may increasingly have an effect on long term call for and long term alternatives.”