Celebrating the shared pastime for cricket and a determination to sustainability, Coca-Cola India and ICC unveiled nationwide flags crafted from post-consumer PET bottles, making ICC Males’s Cricket International Cup match a platform for selling environmental duty.
This text has been backed via Coca-Cola India.
The ICC Males’s Cricket International Cup 2023 kicked off on 5 October, 2023, with an inspiring and sustainable twist as Coca-Cola India — in collaboration with the World Cricket Council (ICC) — offered a pioneering initiative on this planet of cricket.
Celebrating the shared pastime for the game and a determination to sustainability, Coca-Cola India and ICC unveiled nationwide flags crafted from post-consumer PET bottles, making this world wearing tournament a platform for selling environmental duty.
PET bottles had been ingeniously remodeled into yarn, which used to be then skillfully crafted into flags. Those flags performed a distinguished function within the pre-match nationwide anthem rite at stadiums all through the match. Coca-Cola India oversaw the introduction of nationwide flags for all 10 collaborating countries, in addition to 10 ICC cohesion flags.
This environmental initiative ushered in a brand new generation of duty and sustainability, showcasing Coca-Cola’s dedication to a greener long term. In doing so, Coca-Cola and ICC changed into the primary corporations international to introduce recycled PET nationwide flags to the sport of cricket, surroundings a precedent for long term wearing occasions.
“Innovation and sustainability take heart degree on the ICC Males’s Cricket International Cup 2023, the place nationwide flags, embodying cohesion, and pleasure, at the moment are crafted from recycled PET bottles. With Coca-Cola India’s collaboration, we’ve offered a groundbreaking environmental initiative, symbolizing our collective pledge against a extra eco-friendly long term and a sustainable sports activities tradition,” mentioned an ICC Head of Occasions, Chris Tetley.
To carry those remarkable flags to lifestyles, roughly 11,000 PET bottles had been used to create every nationwide flag, whilst roughly 2,000 PET bottles had been utilised for every ICC cohesion flag. The flags had been skillfully manufactured via GoRevise — a department of Ganesha Ecoverse Restricted — which specialises within the manufacturing of recycled yarn and clothes. Over 100 devoted staff contributed their effort and time, running tirelessly for 25 days and clocking over 300 hours to provide those flags.
“We’re extremely joyful to announce Coca-Cola India — partnering with the World Cricket Council in collaboration with Cross Rewise. In combination, we’ve made historical past on the ICC Males’s Cricket International Cup 2023 via unveiling the Nationwide Flags of every nation collaborating within the International Cup and the ICC Team spirit Flag. Those flags are a primary in cricket international, made fully from Recycled PET bottles. India is celebrating, and we at Cross Rewise are similarly extremely joyful to be part of this unbelievable second,” stated Sandeep Khandelwal, Vice President, Ganesha Ecosphere and Managing Director, Ganesha Ecoverse.
Coca-Cola India initiated both- on-line and offline (on-ground) tasks all through the match, aimed toward enticing lovers and shoppers and elevating consciousness about waste control. The Corporate is facilitating waste control as a part of the #MaidaanSaaf marketing campaign and has put in opposite merchandising machines at the entire stadiums for the number of fed on PET.
Arnab Roy, Vice President, Advertising, Coca-Cola India & Southwest Asia, expressed, “Coca-Cola has a project to strengthen sustainability efforts as an integral a part of all wearing occasions. Aligned with this project, we take pleasure in unveiling nationwide flags made with recycled PET on the ICC Males’s Cricket International Cup 2023 nowadays. With those recycled nationwide and ICC cohesion flags we’re devoted to advancing the rules of a round economic system.”
Recognising the importance of sports activities and cricket within the hearts of hundreds of thousands in India, Coca-Cola India, and ICC intend to show off their dedication to making a sustainable wearing enjoy all over this International Cup.