The ARM & HAMMER™ Pussycat Beneficiant Program Launches TikTok Marketing campaign to Have fun “A Day In The Lifestyles” of Purrfectly Impurrfect Refuge Cats and Donates $30,000 to Shelters
In honor of Nationwide Animal Refuge Appreciation Week (November 5-11), the ARM & HAMMER™ Pussycat Beneficiant program introduced its “A Day within the Lifestyles” social media marketing campaign. This initiative is devoted to celebrating purrfectly impurrfect refuge cats who’re frequently overpassed for adoption because of age, sickness, look, or misunderstood personalities. The Pussycat Beneficiant program teamed up with a few of TikTok’s hottest cat content material creators to create funny movies that spotlight “an afternoon within the lifestyles” of purrfectly impurrfect cats looking forward to loving furever properties to lend a hand elevate consciousness round why they make such superb pets. As a thanks to every of the collaborating shelters—Tuscaloosa Metro Animal Refuge in Tuscaloosa, AL, Rafiki’s Rescue in Anaheim, CA and Mary S. Roberts Puppy Adoption Middle in Riverside, CA—the ARM & HAMMER™ Pussycat Beneficiant program donated $10,000 to every group!
“Nationwide Animal Refuge Appreciation Week is a brilliant alternative to remind folks of the exhausting paintings the workforce and volunteers put into working those wonderful organizations,” mentioned Pam Johnson-Bennett, Qualified Cat Conduct Marketing consultant. “It’s additionally a great time to remind folks in the event that they’re making an allowance for adopting a cat to believe adopting a purrfectly impurrfect cat, which can also be so rewarding whilst serving to shelters make room for brand spanking new cats. It’s price noting, maximum cat conduct problems stand up from misunderstandings and assuming the cat is deliberately being disobedient. Cats are extremely adaptable and will simply alter to bodily obstacles. Plus, should you’re in search of a cat who wish to curl up for your lap and revel in simply being close to you, an older cat could also be the best selection.”
The ARM & HAMMER™ Pussycat Beneficiant program shall be donating a complete of $50,000 to cat welfare organizations in 2023 and because launching this system in 2019, it has donated a complete of $200,000 because it continues to lend a hand purrfectly impurrfect cats to find loving furever properties and helps native cat shelters around the nation.
This yr by myself, Pussycat Beneficiant collaborated with more than one organizations, such because the ASPCA for Nationwide Undertake a Refuge Cat Month in June, and helped them elevate $75,000 for ASPCA’s shelters. Moreover, Pussycat Beneficiant supported its personal native shelters in Philadelphia through sponsoring Mac’s Fund’s “Mewtiny at the Moshulu” tournament and awarding a $5,000 donation, in addition to a $13,500 donation to Morris Animal Shelter, one of the crucial country’s oldest animal safe haven organizations.
“The Pussycat Beneficiant program is devoted to elevating consciousness round why adopting purrfectly impurrfect cats is so rewarding and serving to them to find nice properties,” mentioned Lisa Borak, Senior Advertising and marketing Director, ARM & HAMMER™ Puppy Care. “We have been thrilled to collaborate with native shelters, nationwide organizations and content material creators to proceed giving purrfectly impurrfect cats a platform to turn how irresistibly adoptable they’re. We look ahead to proceeding our efforts in 2024.”