AHDB and ITN Trade have introduced a news-style programme, Farming a Greener Long run, which can discover the significance of cattle inside sustainable agriculture and their function in offering meals safety.
Launching at Geographical region COP at 17:15 on November 23, Farming a Greener Long run will mix knowledgeable interviews, information pieces and reporter-led subsidized editorial profiles.
Hosted via presenter Duncan Golestani, from the ITN London Studio, the programme can also be considered at the ITN Trade content material hub, in addition to the AHDB website online and can be supported via a virtual promoting marketing campaign. The programme can also be hosted and promoted on NewScientist.com.
The programme is introduced in opposition to the backdrop of the ‘massive problem’ agriculture is going through to feed the arena’s inhabitants this is predicted to succeed in over 9 billion via 2050, which will require 70% extra meals than we produce these days.
AHDB’s Setting Advisor Professor John Gilliland just lately spoke with ITN Trade in regards to the distinctive function of cattle inside sustainable meals manufacturing. In his interview, he explains why cattle are integral to sustainable farming programs, highlighting their significance to soil well being and fertility, and their distinctive talent to transform inedible plant-based vegetation into extremely nutritious meals.
Farming a Greener Long run contains reporter-led subsidized editorial profiles from the next organisations:
- Bobcat EMEA – operating with shoppers to increase new era that higher helps their agricultural wishes and forward-thinking objectives.
- Boehringer Ingelheim – sharing how they paintings carefully with vets and farmers to lend a hand make sure that no animal suffers from a preventable illness, and to stability and optimise the well being of animals, folks and the surroundings.
- Cool Farm Software – equipping farmers with metrics to quantify and tell farm control plans, empowering them to make advanced choices, on-farm.
- Platts Agriculture Restricted – serving to to create a extra sustainable farming business via turning production bi-products into multi-use animal bedding.
Tim Rycroft, CEO of AHDB mentioned: “AHDB is overjoyed to be a part of this distinctive alternative for British agriculture to proportion its tale. Demonstrating simply one of the vital some ways it’s innovating and adapting to scale back its environmental affect.
“With cattle a cornerstone and integral to its long term sustainability, we’re proud to strengthen British farming in construction a resilient meals gadget which supplies meals for all.”
Nina Harrison-Bell, Head of ITN Trade mentioned: “Farming a Greener Long run shines a gentle at the paintings occurring within the sector and the various advantages of cattle farming, such because the nutritious meals for the worldwide inhabitants, the roles it supplies and certain affects for our planet.”