Subsidized by way of Ratan Tata, Startup Connects Mumbai’s Senior Electorate to ‘Grandkids’


“You’ve grew to become my lifestyles round,” Mr Gul Punjabi instructed Shantanu Naidu, the co-founder of a companionship startup for the aged. Mr Punjabi was once regarding the rollercoaster of happiness and love he had skilled within the months that he was once part of the startup, The Goodfellows’ ‘grandpal’ group. 

Regardless that he handed quickly after, his phrases stay etched in Shantanu’s reminiscence. On days he had to be reminded of the startup’s higher objective, they served him smartly. 

Tracing again to the way it all formed up, he credit a herbal affinity for the “silver-haired, gold-hearted other people” as he fondly calls them. “Once I input a room, I have a tendency to gravitate against the senior voters,” he says. 

In 2021, made up our minds to alchemise this love into one thing concrete, Shantanu put out an Instagram tale which marketed the speculation of connecting the aged folks of Mumbai with the town’s formative years.  His DMs (direct messages) have been quickly flooded with responses. Two stood out for his or her enthusiasm. 

Niki Thakur and Gargi Sandu gave the impression similarly passionate about Shantanu’s thought. Because the latter brainstormed with them, he was once oblivious to the truth that he had simply stumbled upon his two co-founders. 

The Goodfellows connects elderly people with youth through a unique model
The Goodfellows connects aged other people with formative years via a singular style, Image supply: Niki

And time ticked speedy. 

Nowadays, as the 3 chat with The Higher India on spearheading a style which is one in all its sort, they communicate concerning the a large number of aspects that accompany working a trade of this scope. However their various experience is an advantage. 

Each and every of them brings to the desk one thing distinctive — Gargi together with her background in company legislation, Niki with a background in filmmaking and Shantanu who’s the overall supervisor on the place of work of Mr Ratan N Tata. 

In combination they envision a social challenge with the possible to alternate the lives of thousands and thousands of aged throughout India. 

Gargi Sandu enjoys spending time with one of the grandpals part of the startup's community
Gargi Sandu enjoys spending time with probably the most grandpals a part of the startup’s group, Image supply: Niki

Rekindling distinctive bonds 

Senior voters are fast to pick out up at the power of other people round them; Shantanu’s interactions with aged neighbours and family members led him to this conclusion. So, when it got here to designing ‘The Goodfellows’ style, the 3 made up our minds to carry in combination two polar reverse generations. 

This could be sure that the aged have been surrounded by way of a laugh and energetic formative years. “We would have liked to create a wealthy combine,” explains Shantanu. 

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With this crux in position, the beta segment of The Goodfellows style was once rolled out in August 2021. 

The startup frequently organises events for the grandpal community to come together and enjoy themselves
The startup steadily organises occasions for the grandpal group to return in combination and experience themselves, Image supply: Niki

The spirited and empathetic formative years contributors are known as ‘the goodfellows’, whilst the aged who require help with duties or companionship are known as ‘ the grandpals’. 

Niki, who was once a goodfellow right through this segment, and likewise an integral a part of designing it, says, “We would have liked the bond between the grandpal and the goodfellow to be very similar to the connection shared between a grandparent and grandchild. We requested other people we knew to appoint senior voters on the lookout for corporate.”

Preliminary scepticism about whether or not the style would paintings was once quickly changed with self assurance. 

Talking about her personal enjoy of being a goodfellow, Niki calls it transformational. “Dadu  (the senior citizen she was once paired with) cherished staring at motion pictures and performs. We had numerous shared pursuits.” 

Dropping his spouse right through the COVID-19 pandemic supposed Dadu was once lonely. However he quickly had corporate to look ahead to. “On occasion he’d inquire from me to accompany him to look at a play. Different instances he’d need to cross on a stroll,” stocks Niki, who cherished obliging. 

Having grown up and not using a grandfather herself, she got here to cherish the connection she shaped with Dadu. “He nonetheless introduces me as his granddaughter after we cross out,” she smiles. 

Along side Niki, the beta segment noticed a large number of different youths additionally construct particular bonds with the grandpals assigned to them. In August 2022, after a yr of luck, The Goodfellows was once officially introduced. 

Shantanu, Niki and Gargi have spearheaded the startup from an idea to a booming platform
From L to R: Shantanu, Niki and Gargi have spearheaded the startup from an concept to a booming platform, Image supply: Niki

Are you taking a look to be a goodfellow? 

What’s attention-grabbing concerning the social challenge is the human method to the entirety they do. Synthetic intelligence (AI) has no position right here. And rightly so. 

Shantanu, who leads the recruitment and pairing procedure, says, “AI wouldn’t have the ability to pick out up on nuances right through the introductory visits to the grandpals’ houses. There’s a lot to be taken be aware of excluding the circumstantial and demographic parameters. This takes a willing eye.” 

“On occasion we see those senior voters repeating a work of knowledge steadily. Different instances they forestall mid-sentence making an attempt to carry again announcing one thing. Those parameters are evaluated right through our visits,” Shantanu provides, who then works with the crew to get a hold of a fundamental personality body. 

The grandpal is then paired with a formative years who stocks the similar pursuits as them. This a part of the method too is extremely meticulous. “Finally, the objective isn’t to easily fulfil the will for fundamental companionship however fairly to make it a wealthy enjoy for each,” notes Shantanu. 

Niki Thakur cherishes the time she spends with the grandpals partaking in numerous activities
Niki Thakur cherishes the time she spends with the grandpals engaging in a large number of actions, Image supply: Niki

Along with companionship, the style additionally necessitates that the goodfellow be to be had when errands wish to be run.  

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Gargi pitches in right here announcing that those errands may come with just about anything a grandkid would do. “Some grandpals really feel intimidated to visit their physician’s visits on my own. Maximum people kids too, really feel the similar. So you’ll be able to handiest believe how separating it will have to be for them.”

“Different grandpals may simply want any person to have lunch with them as a result of they don’t need to do it on my own. Others may want lend a hand with buying groceries errands or travelling by way of public shipping,” she provides. The duties may well be each trivial or necessary. 

For example, probably the most goodfellows, Soham Pawar (24) recounts having an journey together with his grandpal on the lookout for sandals. “I spotted he wanted new slippers and made up our minds to pull him right into a buying groceries spree.” Regardless that hesitant in the beginning, the latter quickly joined Soham and the duo spent 3 hours in pursuit of the very best pair of sandals. 

“Even if our project didn’t precisely lead to victory, I glance again on that day with a grin, grateful for the risk to lend a hand kaka and create some superior recollections,” Soham laughs. 

Whilst some conferences the duo spend in combination are stuffed with a laugh, different instances they’re tutorial. As Aarohi Sawant (23) recollects, “Kersi uncle has been my grandpal for the final 5 months. We really look ahead to placing out. He’s had his fair proportion of tricky moments, however he swears on that specialize in the pretty bits. He has impressed me to carry onto the moments that make lifestyles glad.” 

It’s heartening to look at the bonds fostered between the 2 generations. However this additionally way grief when a goodfellow loses a grandpal. “However that is what makes the bond much more particular,” says Gargi. “The enjoyment or disappointment of any person’s ultimate years is dependent upon the goodfellows.” 

She provides that once probably the most grandpals passes, the goodfellow is inspired to take day without work for his or her psychological well being. “There also are counsellors and psychologists on board who lend a hand.” 

This additionally provides an concept of the sheer duty of the goodfellows paintings — a reason why in the back of the stringent recruitment procedure. Whilst a sea of candidates observe, just a handful are decided on. 

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Shantanu interjects, “In different jobs, the recruiters trap you. However I do the other. I give them a blunt lowdown of the entire duty that they are going to have. I then ask them to assume it over and are available again with a solution.” This guarantees that each goodfellow who is a part of the crew is aware of what they’re signing up for. 

The team of goodfellows aims to ease the difficulties that old age brings on by being there for the grandpals
The crew of goodfellows targets to ease the difficulties that previous age brings on by way of being there for the grandpals, Image supply: Niki

Including lifestyles to any person’s days 

Mukund and Madhavi Sule, a pair of their seventies, say that the spotlight of the week is their goodfellow Rupesh visiting them. Ever since Mukund was once recognized with Alzheimer’s, Rupesh has been a relentless toughen to the couple. 

“It’s with him that Mukund is worked up, engaged and keen to reside lifestyles with a laugh and mischief. We will be able to accept as true with Rupesh like our personal kid! Mukund appears to be like ahead to Rupesh’s arrival and anticipates their periods in combination!” Madhavi stocks. 

If it is writing out passages from the Bhagavad Gita and chanting shlokas, or enjoying the keyboard in combination, Mukund and Rupesh are a rebel in combination. 

Madhavi Sule, Mukund Sule and Rupesh have formed a beautiful bond and look forward to the time they spend together
Madhavi Sule, Mukund Sule and Rupesh have shaped an attractive bond and look ahead to the time they spend in combination, Image supply: Niki

In the meantime, every other grandpal, Rati Dady Wadia (81) calls herself the “luckiest woman on this planet”. 

The rationale she says is her good goodfellow. “She’s tech-savvy and is writing my memoirs. She is clever and presentations a willing pastime in serving to me write my e book. I incessantly disregard what I’ve written and each time I repeat, my goodfellow recalls and corrects me right away.”

Those tales are what assists in keeping Shantanu, Gargi and Niki going. With the appearance of nuclear circle of relatives fashions, the aged are incessantly left on my own with handiest the pageant visits to look ahead to. However this distinctive initiative is bringing hope to many.  

“We’ve come throughout such a lot of grandpals who let us know they really feel on my own. Apart from a couple of application other people, the bell by no means rings. However our style is now converting issues. They’re hopeful and excited at the designated days of the week. They look ahead to the bell ringing,” says Niki. 

With over 65 goodfellows elderly 18 to 24 a part of the crew, and over 400 grandpals being impacted, the trio sees the long run as one stuffed with hope. 

With each step they take, Mr Punjabi’s phrases ring loudly of their ears. “We’re taking a look to show the sector round for many of us with what we’re doing,” Shantanu concludes. 

Edited by way of Padmashree Pande.



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