Zazie and Kristi are joined by means of TikTok big name Jennifer Malawey (Dizzy Dancing
Canine) who stocks her secrets and techniques about use social media to assist canines.
By way of Zazie Todd PhD
Watch episode 14 of The Pawsitive Publish in Dialog on Youtube or under, pay attention by way of your favorite podcast app (together with Apple, Spotify) or under, or scroll all the way down to learn the highlights.
About this episode
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On this episode of The Pawsitive Publish in Dialog, Zazie and Kristi are joined by means of canine coach and influencer Jennifer Malawey. Jennifer has a CTC from the Academy for Canine Running shoes and a Qualified SA Professional coach who works on separation anxiousness instances, and he or she places out unbelievable content material on canine coaching on her social media and Youtube. She joined us to proportion her secrets and techniques about use social media to assist other folks know about canines and canine coaching.
Jennifer talks about how she comes up with concepts for content material advent, and
how a lot paintings it’s to position a video in combination. We be informed what she thinks are the
maximum necessary issues to get throughout about canine coaching. And everyone knows that
social media will have its downsides, however we ask Jennifer about what she unearths
maximum rewarding about it. We additionally get her pointers for buying extra engagement on
social media.
Then we chat concerning the books we are studying. This episode, we propose:
All of the Devils Are Right here: A Novel (Leader Inspector Gamache E-book 16) by means of Louise
Penny.
Why Fish Do not Exist: A Tale of Loss, Love, and the Hidden Order of Existence
by means of Lulu Miller.
The Invention of the Trendy Canine: Breed and Blood in Victorian Britain by means of
Michael Worboys, Julie-Marie Ordinary, and Neil Pemberton.
Jennifer Malawey is a
dog-trainer-turned-content-creator. She lately works with Intuition Portland
as a habits marketing consultant and social media supervisor, in addition to partnering with
manufacturers within the puppy house and doodling on her personal TikTok channel. When she’s now not
running or lovin’ on her canines (Dizzy, Keely, and Pizza), she can also be present in
her lawn, at the lindy hop dance ground, or in a e book.
Apply her on social:
Highlights of the episode
Z: You are
lively throughout very many various [social media] channels, and you have got some
unbelievable content material that we now have been having a look at previous to this interview. And there
are such a lot of issues you’ll say. So how do making a decision what you assume are the
maximum necessary messages to get throughout on social media?
J: That is a
that is a difficult one, since you’re proper, as running shoes there are one million
issues that we predict are necessary and we wish to get throughout, and when it comes
to any social media channel there is no proper solution. I feel how making a decision is
actually performing some introspection and deciding, what are the issues that get you
maximum fired up? I used to be requested by means of a mentor at one level, what are the issues that
it is advisable to similar to rant about for days? What are the issues that make you
indignant? Or what are the issues that you simply can not close up about inside the
complete scope of canines and behaviour? And enthusiastic about that used to be roughly like how
I used to be in a position to slender my center of attention.
So for me, I
selected to take a look at and concentrate on the truth that canine coaching can and must be a laugh for
you and the canine, simply bringing out the joys. As a result of I feel everyone, running shoes
integrated, will get roughly slowed down the drudgery of it infrequently or disappointments
and issues. There is at all times techniques to carry a laugh again into it, and I feel that
helps to keep other folks going. In order that used to be probably the most largest issues for me.
After which if
I may just make a choice a 2d, it is that there are such a large amount of other ways to coach,
and we all know there are trade-offs. With the whole lot in lifestyles, there are
trade-offs. Pace is anything that would possibly encourage some other folks, however there are
issues that you simply lose out while you opt for the quickest possibility on your targets. And
so there are the issues that stay me within the sport and stay me having a laugh and
short of to paintings with canines, and short of to coach my very own canines. The ones little
issues, the little sparks of their eyes… My Chihuahua’s doing zoomy circles
at the mattress at this time!
The ones little
issues that infrequently are exhausting to position into phrases, the magic of canine coaching,
you do not get that while you go for the fast possibility. And so I simply roughly
sum it up in the idea that of sluggish magic. Once in a while there are belongings you simplest get
while you do it the sluggish manner. And in order that’s any other factor that I actually attempt to
put across in my content material.
“Abig apple query that will get repeated so much is highest for making content material about. And you’ll reuse the ones always as a result of you already know all of us want repetition.”
Z: I really like
that. Gradual magic like sluggish canine coaching, roughly just like the sluggish meals motion
the place you get extra enjoyment out of your meals if you are taking your time over it.
J: Precisely.
Z: I really like
the speculation of a laugh too as a result of what’s extra a laugh than having a Chihuahua doing
zoomies for your mattress principally! That is the beautiful factor about canines is not it?
When they are glad I feel it brings us such a lot pleasure and such a lot a laugh as neatly.
J: Certainly.
Yeah, I imply staring at them feel free is like the entire level of getting canines in
my opinion.
Okay: Needless to say.
I feel anything that Jean [Donaldson] says, that is related to actually
all coaching, is that nobody will get canines to extend the drudgery of their lives.
And it is true, and I feel it will be important as canine running shoes that we acknowledge
that having a laugh isn’t a minor side.
J:
Completely yeah.
Okay: Considered one of
the issues that I beloved staring at a few of your movies earlier than we talked, used to be that
you’ve gotten such a lot of several types of movies, and it sort of feels to me that you’ve a
lot of actually a laugh concepts. And I puzzled ,how did you get a hold of those concepts? Like
striking in combination a selected sound with a selected form of canine coaching, or
the track, or you’ll be able to be doing anything foolish and you already know, I find it irresistible. I like
that roughly creativity actually, I to find it actually stress-free to observe. So does
this simply come to you? Do you seek it out? How do you get a hold of all of
those concepts?
J: That is
roughly a difficult query. I’ve an concept of get a hold of concepts solution.
However for me in my view it is also been the adventure of roughly beginning out as simply
a canine coach, to being a coach and a content material writer used to be… I’ve roughly my
complete lifestyles, my backstory, I have suppressed my inventive facet. And I’ve theories,
after finding out about finding out concept or habits science, that rising up with
numerous punishment suppresses habits and suppresses creativity, and so I
assume that. And my circle of relatives may be very inventive, they are all artists, and me, I am
like, nope should not have any of it.
And so it
used to be simplest inside the previous couple of years that I used to be like, creativity is a talent. And
I am not going to get to precise it if I do not get started exploring it. So for me
this has additionally been a adventure of self-exploration, of letting move and simply having
a laugh. We are going to come again to a laugh! You realize, it is roughly like letting
your self behave and do just stuff, take a look at stuff. So that is the non-public tale
solution.
However in phrases
of stay bobbing up with concepts, as a result of that is the factor about social
media, you must stay appearing up. When you do not, like I have long past thru
classes the place I simply forestall posting for some time, then you already know your target market
stops appearing up. So it will be important that you simply stay the ones inventive juices
flowing. So I’ve a type of a listing for when I am not feeling that inventive
inspiration, the place can I am going to get a hold of concepts.
“That is a part of this creativity finding out procedure that I am on, finding out inform higher tales.”
Once in a while it
is simply the random viral sounds that you’ll be able to see as you might be scrolling thru,
and you’ll be able to simply be like oh, there is a manner I will observe this to my content material. However
concepts can come from any place, and so a part of it is only mindset and remembering
to stay your eyes open. Inspiration actually can also be any any place. If you happen to glance
across the room, anything will come out. You’ll be able to get concepts sparked in
dialog whether or not that is with shoppers or with circle of relatives or buddies or entire
strangers in the street, you already know simply anything that folks say, neatly it is
like anything occurs on your mind, like oh k that may be anything. And
infrequently you do not know the place it is gonna move, you simply know that possibly if I am going
down this street it will change into an concept.
However then you definately
can move and scour your remark segment for issues that your target market has stated,
or move to different running shoes’ remark sections and to find out what are other folks asking a
lot of instances, like while you see repeat questions. Or from your personal shoppers, any
query that will get repeated so much is highest for making content material about. And also you
can reuse the ones always as a result of all of us want repetition, proper?
And
infrequently we apply creators which are in utterly other fields and
they are going to have nice concepts. That is an excellent spot to head for inspiration as neatly.
Or simply studying a e book, staring at a film, find it irresistible’s actually any place. Concepts
can come from anywhere.
Okay: Considered one of my
favourite sorts of blogs that I write is what I secretly name a revenge weblog. So
if I see an concept or see any individual announcing something–and other folks might be very
strident when they are speaking about dogs–and they may be able to simply be announcing anything
that is completely false. And so as a substitute of arguing on social media, what I really like
to do is I really like to jot down a weblog that is very certain and chirpy and glad and
simply utterly slays the argument. It makes me really feel actually excellent in roughly
like a background evil manner. Do you ever do this? Is there ever like, I am doing
a revenge weblog?
J: 100 in line with
cent. I feel that is this kind of nice technique to move about it, as a result of you already know there is
at all times the toxicity that may are available in if you end up on social media. So discovering
techniques to steer clear of it however meet that want of sharing what’s the correct
knowledge, simply getting it available in the market, as a result of infrequently it is like a numbers
sport proper? And when you move and also you seek any random canine matter, it nonetheless feels
like as of late that there is so a lot more incorrect information than correct knowledge.
So simply striking out the ideas that you wish to have available in the market, simply to stack the
deck, is an effective way to head about it.
Okay: Needless to say.
Z: Yeah. I
assume that is an effective way to position it. And I really like that you simply stated that you simply additionally get
concepts from following content material creators in different fields too, as a result of for myself
in addition to clearly following plenty of canine and cat accounts, you will not be
shocked in any respect to be informed that I apply numerous writing accounts and e book
accounts, and I am getting inspiration from the ones which are related to the puppy box
and writing my weblog and so forth as neatly. So except for the canine coaching stuff
what different forms of accounts do you love to apply to get concepts from?
J: Smartly I
do not apply accounts in particular for concepts, it is like what I am desirous about
that pops up from the set of rules. And numerous the issues that have a tendency to be actually
related in like a deep wound kind of manner are, like I am getting numerous romantic
dating sort content material, verbal exchange amongst people, numerous like ADHD and
autism roughly content material pops up for me. That that kind of factor has a tendency to be
psychology principally.
Z: Yeah, and
I feel numerous that human dating stuff could also be so related to our
dating with canines, as a result of numerous the ways in which we deal with canines appear to
need to do with the techniques that we have got been handled as youngsters possibly or have noticed
folks deal with youngsters, and I feel that influences other folks reasonably so much. Ok
so you’ve got mentioned the place you get your concepts from. If you have an concept I
can see that you simply produce some actually unbelievable content material, so there should be so much
of labor that is going on at the back of the scenes to be able to put the ones in combination. How a lot
time do you spend modifying or doing coaching setups to make movies to your for
your content material?
J: Such a lot
time!! Love it is its personal full-time task. And it roughly relies if you are
making like actually quick shape content material or the use of a viral sound simply to do like a
foolish video. Once in a while it might probably move tremendous fast, however truthfully as a rule… And
after all there is a finding out curve, and for me I am nonetheless on that adventure of
finding out do my very own modifying. However I clocked it at one level and I used to be like,
Wow, it took me a complete hour to fully end up what ended up being one
minute of video content material. And it is an insane period of time, a minimum of early on.
So if doing
the true modifying is not your hobby or your area of expertise, it is no doubt one in all
the ones issues to rent, delegate, as a result of it’s its personal task actually. And I imply as
a long way as like for me, it roughly has turn into my very own task. The ratio of ways a lot
coaching I do as opposed to how a lot time I spend growing content material has utterly
flipped the scales. I spend far more time doing that content material now than running
one-on-one with shoppers. So you already know, everyone can make a choice how a lot of each and every
they wish to do I assume, if they are entering that. However yeah, it is a lot
of time.
Okay: It kind of feels
to me find it irresistible’s actually a technique of telling tales. I feel after we’re
staring at movies on-line, we are staring at little tiny items of reports, and
tales are this kind of human manner of navigating and finding out and kind of stress-free.
So I feel there is something very cool to me about staring at little tiny items
of reports, however that you’ve got created so sparsely, you already know. It is not like, you
know there are some nice movies that you’ll watch about canines which are simply
like, I videoed this and it used to be 30
seconds, however that isn’t essentially what we are speaking about. We are speaking
about those actually sparsely edited movies that simply roughly draw you in, like
they are telling this little tiny tale.
J: Yeah. I
imply I’ve some very undigested ideas which were bobbing up for me
in recent times that relate again to the concept that for people, the rest that is necessary
comes again to a tale, tales are sort
of the end-all be-all. Like not anything will get to us except it’s one way or the other a
tale. And that is the reason once more a part of this creativity finding out procedure that I am on, finding out
inform higher tales. Yeah so it is a very acute commentary from you that
like that is actually the essence of what it’s and what makes a video excellent.
Okay: And I
assume the modifying factor issues far more than other folks understand in the event that they have not
performed any video modifying.
J: Yeah,
yeah. I imply gosh, I nonetheless really feel like I’m nonetheless this kind of newbie, there is so
a lot nonetheless that I’ve to be informed about edit, however for me it is been tremendous
a laugh.
Okay: How a lot
coaching do you do previously? For a few of them I feel it is only a consumer that
you might be running with, however a few of them it sort of feels a lot more like you’ve got possibly
written storyboards and you have got concepts, you understand how it is gonna move.
J: Yeah,
yeah. I have had a number of several types of codecs and needless to say, a few of them
I am like I’ve to coach a brand new job for my canine previously. What I might actually like
to start out doing extra of is getting video clips of the learning procedure to make
tutorials and such things as that. And that is the reason humorous with canine coaching, as a result of a
lot of instances a actually necessary a part of it’s I would like other folks so that you can see
the canine’s frame language. Like what do they appear to be after they do not know
what you might be asking of them, you already know? And infrequently when you pre-train a role and
then you wish to have to return, and prefer k we are gonna do the first step and two now,
however they actually already comprehend it, then it seems to be other on digicam. And so it is
tough infrequently. You find yourself having to only repeat a host of stuff, and
infrequently you might be like, k neatly we are simply gonna get a couple of 2d clip as a result of
all I would like is that this step two at this time, and we will throw it in combination in a video
later.
However it is
humorous. I imply as a content material writer and particularly if you wish to do like sort
of vlogging sort tales, you do roughly need to finally end up repeating numerous
stuff. You are like, oh that used to be a super second, I did not get it on digicam so
we are simply gonna fake and do it once more. It is a bizarre, bizarre lifestyles proper?
“I selected to take a look at and concentrate on the truth that canine coaching can and must be a laugh for you and the canine.”
Okay: Proper. So
what do you’re keen on coaching essentially the most together with your canine? To your movies are we seeing
most commonly your canines, or are we seeing numerous your consumer canines as neatly?
J: It is
most commonly my canines nowadays. When I used to be going during the Academy [for Dog
Trainers] I did not have a canine, and I felt like I used to be the one weirdo who used to be
turning into a canine coach and I did not have my very own canine. After which I followed my
first canine Dizzy in 2019. I might had him for 6 months earlier than the pandemic hit,
after which simply inside a span of 3 years I went from having 0 canines to
having 3 canines. So there is quite a bit to coach with the 3 of them. The object I
love maximum is operating on cooperative care. I like grooming my canines. I imply it is
a laugh for me, however I additionally assume it is nice bonding time as a result of infrequently you already know
lifestyles will get actually busy and infrequently our canines can really feel unnoticed or no matter.
And having that as simply the most important time that we get to spend in combination the place
they are getting my complete and undivided consideration. They find it irresistible and on best of
that I am getting the pleasure of understanding that I am surroundings them up for an entire life
of being much less wired when stuff needs to be performed to them. So hands-down
cooperative care is my favourite.
After which after that, tips. Methods are simply
tremendous a laugh and I have been running on parkour, like canine parkour titles, with them
roughly passively. Dizzy’s were given his beginner identify. And oh my God it
used to be so lovely, too—Pizza the Chihuahua would simply be alongside as we are on a stroll and
I am asking Dizzy to do a little parkour
issues that we now have been running on. And he or she would simply, with out me being conscious
that she used to be about to do that, she would do just the object he did. And I hadn’t
performed any coaching along with her and I am similar to oh my gosh, you simply jumped on
this actually prime submit. Like I’ve some movies the place I am similar to what?!! This
canine is hilarious, and he or she’s gonna have such a lot a laugh when I am getting to actively
running on that along with her too.
In regards to the co-hosts
Kristi Benson is an honours
graduate of the celebrated Academy for Canine Running shoes, the place she earned
her Certificates in Coaching and Counseling (CTC). She additionally has received
her PCBC-A credential from the Puppy Skilled Accreditation Board. She
has just lately moved to gorgeous northern British Columbia, the place she
will proceed to assist canine guardians thru on-line instructing and
consultations. Kristi is on body of workers on the Academy for Canine Running shoes,
serving to to form the following era of dog pros. Kristi’s
canines are rescue sled canines, most commonly retired and carefully playing a excellent
snooze in entrance of the woodstove.
Kristi Benson’s web page Fb Twitter
Zazie Todd, PhD,
is the award-winning writer of Wag: The Science of Making Your Canine Glad and Purr: The Science of Making Your Cat Glad. She is the writer
of the preferred weblog, Significant other Animal Psychology, and likewise has a column
at Psychology As of late. Todd lives in Maple Ridge, BC, along with her husband,
one canine, and two cats.
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