Overall retail beef gross sales volumes grew by means of just about 4% year-on-year over the Christmas length, led by means of a 17% building up in roasting joints.
Total, 2023 noticed a record-breaking Christmas week for grocery gross sales, with £4.8bn spent, an building up of four% year-on-year (w/e 23 December 2023, NIQ Homescan Panel) and a checklist £13.7bn spent all the way through the month of December (4w/e 24 December 2023, Kantar).
AHDB dsescribed it as a ‘Christmas cracker’ for meat gross sales, with spend on overall meat, fish and poultry (MFP) rising by means of 11.6% and volumes up 6.4% YoY all the way through the 2 week run as much as Christmas day. Around the pink meat class, overall volumes for each and every protein carried out neatly, and with value pressures nonetheless at the vanguard of shopper’s minds, it was once sudden to look call for for all of the trimmings building up YoY, with chilled gravy volumes up 11% over this era (Kantar), SHDB mentioned.
Turkey was once nonetheless the United Kingdom’s favorite roasting joint at Christmas with 56% of consumers getting ready it in keeping with IGD, and in spite of its upper reasonable value, overall red meat volumes grew, and overall lamb noticed a 17.3% YoY upward thrust in volumes, which all got here from contemporary lamb, in particular roasting joints.
Beef was once the one pink meat to have misplaced consumers via switching to different proteins. Alternatively those that did purchase beef purchased extra of it, leading to overall beef volumes rising by means of 3.7% YoY (Kantar, 2 w/e 24 December 2023).
Inside the class, beef roasting joints (£6.05/kg) and gammon (£6.48/kg) are the following least expensive roasting cuts after turkey, and each noticed sturdy expansion, with beef roasting joints up 16.8% when put next with December 2022 and 35.1% when put next with 2019. Gammon was once the second one most well liked MFP roasting joint, at the back of turkey, with volumes up 4.9% on 2022 and 12.2% on 2019. Sausages and bacon volumes additionally noticed expansion.
Within the two weeks main as much as Christmas, consumers spent greater than £593 million on overall dairy merchandise, 2% up on 2022.
All main shops noticed YoY MFP quantity expansion within the 2 w/e 24 December 2023, however the conventional most sensible 4 outperformed the discounters. Discounters proceed to look the largest exchange since earlier than Covid, then again, with volumes up 29.2% as opposed to Christmas 2019, and it , was once a favorable Christmas for butchers with YoY quantity expansion of three.9% (2w/e 24 December 2023, Kantar).
AHDB’s Retail & Client Perception Analyst, Charlotte Forkes-Rees mentioned: “It’s nice to look such nice retail performances throughout our meat and dairy sectors over Christmas, and we are hoping this continues in 2024.
“AHDB proceed to advertise the herbal well being advantages of each pink meat and dairy to offer correct knowledge and reassurance for all customers, with our contemporary ‘THIS and THAT’ marketing campaign championing the artwork of balanced consuming.”
To learn the overall AHDB dairy and pink meat Christmas stories consult with: https://ahdb.org.united kingdom/Question/4192?name=Latestp.c20consumerp.c20insightp.c20articles