Brendan Smith, Leader Advertising Officer
Smith, a senior advertising and marketing government with international and home experience in gross sales, best client emblem control, strategic construction and making plans, emblem technique and virtual advertising and marketing, will function Smithfield’s leader advertising and marketing officer. On this position, he’ll lead Smithfield’s advertising and marketing group to ship the making plans, construction and execution of the corporate’s advertising and marketing, promoting, innovation and strategic making plans projects, with tasks for its manufacturers all the way through the retail, deli and meals carrier channels. He studies to Steve France, Smithfield’s president of packaged meats.
“I am excited to have Brendan lead our advertising and marketing group and techniques,” mentioned France. “His in depth revel in in advertising and marketing within the meals and beverage area is exceptional, and I sit up for his contributions in differentiating Smithfield’s emblem tale to toughen client emblem belief and additional construct {our relationships} with our shoppers.”
Smith’s advertising and marketing revel in comprises senior management roles in global meals and beverage corporations. His most up-to-date position was once as leader advertising and marketing officer for New Realm Brewing and Distilling, the place he constructed a advertising and marketing division supporting retail, onsite eating place expansion and meals, beverage and spirits innovation. His earlier roles come with vice chairman of promoting for Pizza Hut, the place he led the promoting group and evolved the corporate’s emblem technique; senior vice chairman of global advertising and marketing for Monster Power Corporate, directing all advertising and marketing projects for the Monster circle of relatives of manufacturers; and vice chairman of gross sales and advertising and marketing for Southern Tier Brewing Corporate, growing technique and main all tactical execution of the corporate’s gross sales and advertising and marketing techniques. Previous to serving in those roles, Smith was once senior vice chairman and leader advertising and marketing officer for Smithfield Meals and its Smithfield, Farmland, Gwaltney and Cook dinner’s manufacturers, the place he led and directed all home advertising and marketing, R&D and innovation projects. He started his profession with Anheuser-Busch, Inc., serving in management positions of accelerating duty.
He holds a Bachelor of Arts stage in sociology from John Carroll College in College Heights, Ohio.
Allyson Bouldon, Leader Ethics and Compliance Officer
Bouldon, a senior chief with in depth revel in in international regulatory and criminal compliance within the agricultural, client merchandise, meals production, packaging and retail sectors, will function Smithfield’s leader ethics and compliance officer. On this position, she is going to lead and set up Smithfield’s ethics and compliance program, maintaining a tradition of integrity and moral decision-making around the corporate. She studies to Michael Flemming, Smithfield’s leader criminal officer.
“Smithfield has constructed a robust tradition of compliance all the way through our historical past, generating just right meals the suitable manner,” mentioned Flemming. “We’re happy to have Allyson sign up for our group and sit up for making use of her revel in to our ethics and compliance commitments.”
Bouldon in the past served as managing recommend for Wolters Kluwer, supporting compliance techniques for its North The united states companies, and was once performing leader compliance officer for Shiny Machines, Inc. Previous to serving in those roles, Bouldon served as vice chairman and leader compliance officer for Michael’s Shops, the place she controlled international provider compliance; and as vice chairman and leader compliance officer for Chiquita Manufacturers World, Inc., growing and enforcing the corporate’s international compliance methods. Her further roles integrated vice chairman, basic recommend and company secretary for Tegrant Company and recommend – Americas for Wm. Wrigley Jr. Corporate, turning in criminal, compliance, privateness and company secretarial enhance to greater than 30 corporate subsidiaries.
Bouldon holds a Juris Doctorate stage from the College of Chicago Regulation College and a Bachelor of Arts stage from Dartmouth Faculty. She has been a Fellow of the American Bar Basis since 2009.
February 5, 2024 – Smithfield Meals