Browns Meals Team, certainly one of Scotland’s main beef producers, is celebrating greater than 10 years of partnership with Aldi Scotland, as they lengthen their dedication to the Scottish Red meat business.
The 2 companies have labored carefully in combination to support their dedication to Specifically Decided on Red meat, to reassure each farmers and shoppers that Scottish beef will likely be readily to be had on each and every Aldi shelf in Scotland.
A variety of sausages together with Specifically Decided on Scottish Red meat, Arran Mustard & Honey Sausages and number one beef merchandise together with Nature’s Glen Ayrshire Cured Cooked Ham and Nature’s Glen Scottish Red meat Loin Steaks are some of the vary of goods from Browns Meals Team bought throughout all Aldi Scotland retail outlets.
In recent times, Scottish beef manufacturing has confronted important disruption from each the Covid-19 pandemic and Brexit, inflicting costs to fall underneath the price of manufacturing which has been additional exacerbated via less expensive provides being sourced from outwith the United Kingdom.
Established in 1885, Browns Meals Team now operates from seven production websites and lately bought High quality Red meat Processors Ltd (QPPL), Scotland’s biggest beef processing plant in Brechin (pictured), and family-run Robertsons Positive Meals.
This has led them to centralising their provide chain inside of Scotland, strengthening the beef processing business as an entire and lowering their meals miles thru stepped forward logistics and nearer welfare control.
Aldi used to be lately printed as the highest grocery store in Scotland in the case of stocking probably the most Scottish produce, in line with NFU Scotland’s biggest ever survey of Scottish grocery store cabinets in February.
The survey, which used to be carried out on behalf of farmers and crofters, came about in 71 retail outlets, together with Tesco, Asda, Morrisons, Sainsbury’s, Co-op, Marks and Spencer, Lidl, and Aldi, over a two-day duration. It confirmed Aldi used to be the one store to inventory 100% Specifically Decided on Red meat, whilst it additionally had the easiest share of Scottish merchandise throughout eggs, hen, greens, cheese, and butter.
Roderic Bruce, Scottish Pig Farmer, stated: “We’re overjoyed that Aldi are proceeding their long-standing give a boost to for Specifically Decided on Red meat as the one emblem that promises the beef is from Scotland and is produced below the stern high quality requirements that we’re proud to agree to.”
Wayne Godfrey, CEO of Browns Meals Team stated: “Aldi Scotland’s dedication to Specifically Decided on Red meat has at all times been sturdy and they’re recently our most effective retail buyer for our complete vary of unpolluted Scottish Red meat.
“Our contemporary acquisitions reveal our deep dedication to a sustainable Scottish beef business and gives us with the chance to procedure prime welfare native beef for our personal production websites in addition to for retail, foodservice and wholesale channels. We are hoping our paintings with Aldi conjures up different supermarkets to practice swimsuit and devote 100% to Scottish beef on their cabinets.”
Graham Nicolson, Team Purchasing Director, Aldi Scotland, stated: “Aldi Scotland is dedicated to supporting native farmers who deliver high quality beef merchandise to our cabinets, so we’re overjoyed to spouse with Browns as they paved the way in development a more potent long term for the Scottish beef business.”