An AHDB-led delegation of 5 dairy and 7 purple meat exporters has made the go back and forth to Singapore this week to advertise British merchandise atyat FHA-Meals & Beverage, one in all Asia’s greatest food and drinks exhibitions.
Happening from April 23-26, the development is described as a colourful platform for levy payers to show off the distinction of British purple meat and dairy merchandise, anticipated to usher in an target market of 60,000 guests and 70 world pavilions representing 50 international locations to the Singapore Expo Conference and Exhibition Centre.
In 2023, the United Kingdom exported 2,763 tonnes of dairy merchandise to Singapore, valued at £8.1m. In the similar yr, the United Kingdom general dairy exports to Southeast Asia amounted to eight,830 tonnes, with a price of £24.0m.
Singapore gifts an exquisite marketplace for UK purple meat exporters; 1,094 tonnes have been exported to the rustic in 2023, with a price of £2.3m. In 2023, the United Kingdom exported 19,855 tonnes of purple meat to Southeast Asia (together with Singapore), valued at £36.7m[1]. Singapore has a excessive expat inhabitants (just about 30% in 2020), making it a first-rate alternative for top class cuts of British red meat, beef and lamb.
Jonathan Eckley, Head of World Business Construction at AHDB, stated: “Whilst the display objectives high-end retail and foodservice within the treasured Singapore marketplace, FHA is the most important display within the area, attracting consumers from throughout Southeast Asia. This area is considerably necessary for UK exports of beef, red meat and lamb.
“The High quality Meat from Britain supplies our exporters with the best platform to fulfill key importers and vendors from around the area who will be able to pattern high quality, beef, red meat and lamb from Britain.”
The most recent go back and forth comes after Kirk Westaway, Government Chef of two-Michelin superstar eating place JAAN, headlined an unique Singapore meat and dairy chef’s demonstration, organised via AHDB, final month.
AHDB research has highlighted alternatives for British purple meat and dairy in the Singapore foodservice sector, with shoppers interested in top class cuts of purple meat and top class merchandise similar to cheese, along a inhabitants that eats out incessantly.