In a heartwarming effort to have a good time Undertake a Refuge Cat Month, ARM & HAMMER™ Cat Muddle teamed up with the ASPCA® to release AI-generated “Purrsonality Pics” at a digital cat adoption tournament. This leading edge initiative used generative AI to create playful and charming portraits that mirror every cat’s distinctive character, serving to possible adopters connect to them extra simply.
Refuge cats frequently fight to exhibit their true selves in adoption pictures because of the tension in their atmosphere. To take on this problem, ARM & HAMMER, at the side of its inventive company Razorfish, evolved an AI instrument that generates attention-grabbing portraits. Those “Purrsonality Pics” spotlight every cat’s distinct appeal, whether or not they’re playful, curious, feisty, or affectionate, making it more uncomplicated for cat fans to fall in love in the beginning sight.
The ASPCA and ARM & HAMMER Cat Muddle might be co-hosting the following digital cat adoption tournament that includes a number of extra Purrsonality Pics on Wednesday, July 24, 2024 on Fb and Instagram.
“Purrsonality Pics makes use of AI to show the original personalities of refuge cats in techniques conventional pictures can’t,” mentioned Jamie Perruquet, SVP Govt Inventive Director at Razorfish. “This instrument is helping possible adopters attach extra deeply, main to higher adoption fits.”
Christina Wyman, Vice President of Reason Partnerships on the ASPCA, famous that the digital occasions helped exhibit cats’ personalities, leading to extra adoptions. One standout luck used to be Torta, a good-looking cat who discovered his perpetually house due to his captivating Purrsonality Pic.
As a part of the initiative, Arm & Hammer additionally backed a fit marketing campaign that raised $200,000 in 72 hours for the ASPCA.
“We’re all the time on the lookout for new techniques to make clear cat welfare organizations and lend a hand them in finding loving properties for his or her cats. Purrsonality Pics make the method of constructing adoption profiles more uncomplicated for shelters and our hope is that it’s going to lend a hand attach extra cats with loving households even quicker.” mentioned Carly Catalano, Affiliate Director of ARM & HAMMER™ Puppy Care.
Along with the paintings with the ASPCA, ARM & HAMMER’s Tom cat Beneficiant program, devoted to serving to overpassed refuge cats, can even donate $50,000 this 12 months to lend a hand refuge cats in finding loving properties.
To peer extra AI-generated Purrsonality Pics or for more info about adopting a cat in the course of the ASPCA, please consult with this web page or aspca.org/undertake.