The main goal of the 2023 Farmer Focal point advertising marketing campaign was once to inform the tales of the growers at the back of its poultry merchandise via in-store packaging, web site and social media. In consequence, Farmer Focal point was once known because the 2024 winner of the Hen Marketer of the 12 months.
Now in its 3rd yr, the Hen Marketer of the 12 months award honors remarkable efforts in retail, foodservice, direct-to-consumer, manufacturer/integrator organizations and corporations who’ve demonstrated cutting edge advertising and artistic excellence in selling rooster intake.
“We’re proud to acknowledge Farmer Focal point because the winner of the 2024 Hen Marketer of the 12 months,” mentioned Elizabeth Doughman, editor of WATT PoultryUSA and Poultry Long run. “This yr’s award submissions coated numerous strategic advertising items however in the end Farmer Focal point was once decided on because of their multi-channel way to telling the farmer’s tale and upholding traceability, which engaged rooster customers and constructed logo loyalty.”
The trophy presentation for the award befell on the 2024 Hen Advertising and marketing Summit, held on the Renaissance Birmingham Ross Bridge Golfing Hotel & Spa in Birmingham, Alabama, on July 30. The award was once accredited via Stephen Shepherd, CEO, Abi Vinci, logo supervisor, Dolan Patterson, Leader of Industrial Gross sales, and Garrett Lorton, Director of Gross sales, for Shenandoah Valley Natural/Farmer Focal point.
As a part of its undertaking to advertise and offer protection to generational circle of relatives farms, each and every Farmer Focal point product is traceable again to the farm on which it was once raised. The corporate’s problem for 2023 was once to have the option to authentically and successfully keep up a correspondence that traceability to customers.
“Farmers are the spine of the worldwide meals machine and we show pride in being a voice for the growers on the shelf. Our growers deserve the popularity of manufacturing humanely raised, traceable and sustainable rooster that feeds hundreds of thousands,” the corporate wrote in its submission for Hen Marketer of the 12 months.
Farmer Focal point rooster is bought in over 4,600 places at the East Coast, offering the corporate with a novel alternative to interact customers with its packaging which has a novel four-letter Farm ID and QR code. Shoppers can scan and input the code to “meet” the farmer that raised their product at the Farmer Focal point web site. Every web page comprises footage and an outline of the farm/farmer.
Hen Advertising and marketing Summit is the crucial networking and academic convention for poultry trade leaders. Serving a novel go phase of the rooster provide chain, Hen Advertising and marketing Summit explores problems and traits in meals advertising and user rooster intake patterns and buying habits.
The Hen Marketer of the 12 months award is gifted via Poultry Long run, WATTPoultry.com and WATT International Media.
Hen Advertising and marketing Summit 2025 will likely be held on the DeSoto Savannah in Savannah, Georgia on July 28-30, 2025. To be informed extra, discuss with ChickenMarketingSummit.com.
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