‘Phal Phool’ Is helping Farmer Triple His Income


“An apple an afternoon helps to keep the physician away.” 

This line has been drilled into our heads since we had been kids. Let’s consider for a minute how our lives could be like if we had limitless get entry to to this crimson, juicy fruit. In all probability, our house is in an apple orchard? Sounds dreamy proper?

Smartly, for Aprajita Bansal, this used to be now not only a dream. Rising up on an apple orchard in Banon in Mandi district, Himachal Pradesh, this used to be her truth. On the other hand, if city dwellers imagine that the speculation of residing in an idyllic village within the mountains is fascinating and are more likely to idealise it, the truth is a ways from it. 

However years in the past, a tender Aprajita discovered town lifestyles alluring. “There used to be a time after I sought after to run clear of this position as I felt there have been no alternatives right here. Other folks didn’t appreciate farming then, and I sought after to reside in a town,” she admits candidly to The Higher India.

Time is a humorous factor, and maturity makes us fall in love with the issues we disliked as kids. This 3rd technology farmer, too, would discover a deep set interest in farming, and in the end make a profession out of it. 

To stop middlemen from ripping off their income, Aprajita began promoting their farm contemporary apples immediately on-line in 2021. In simply two hours, she used to be in a position to promote 300 kg, making sure that her folks won the best worth for his or her arduous paintings. 

Having a powerful Instagram group helped as they instantly jumped directly to the chance to have contemporary apples.

She quickly registered her emblem identify ‘Phal Phool’ in which she sells apples, flower, pulses & vegetable seeds immediately to shoppers. The engineer surrender her process a few months in the past to pursue farming complete time, with goals of working towards permaculture and making a meals wooded area.

A daughter’s want to assist her father

Aprajita moved to Bengaluru for a task in 2017. When she visited the marketplace, she used to be surprised to peer the costs of apples! Whilst her folks had been suffering to get the best value for his or her produce within the mandi with middlemen giving them a pittance — the similar apples had been being offered for just about Rs 300 in line with kg.

“I used to be baffled via how chilly garage apples had been fetching a greater value than farm contemporary apples offered via my folks. I had observed the painstaking efforts taken via my folks to develop those apples firsthand. But, somebody else used to be reaping rewards,” Aprajita stocks.

This incident gave delivery to a want to assist her folks which fructified 4 years later.

A transfer to Noida a couple of years later had a pivotal function to play within the engineer unearthing her interest. Fond of adornment and vegetation, she began rising them. She used to be a herbal at it and her domestic used to be quickly crammed. 

“My pals began asking me for tactics to develop and care for vegetation. Since this used to be a far requested query, I began sharing recommendations on domestic decor and rising indoor vegetation on Instagram,” stocks Aprajita.

Making compost for vegetation and tending to them additionally led her into the arena of sustainability. Again domestic in Himachal, local weather trade had adversely impacted their produce as smartly. She began in search of tactics to battle it, beginning with a shift to herbal farming.

When she returned domestic in July 2021, the harvest season, she discovered that her folks had been suffering to get the best value for his or her produce. 

“Previous, we needed to move to Delhi to promote our apples. Later, mandis spread out in Himachal. Because of middlemen, no farmer ever will get the whole worth that he merits. After my daughter began promoting it on-line, issues have totally modified. I not have to fret concerning the marketplace fee,” says Arun Bansal, who has been farming since 1986.

Pained via what she noticed, she made up our minds to assist her father get the best value. She requested her Instagram group (which used to be then about 10,000) if they’d be prepared to shop for their apples, freshly plucked from the farm. 

Aprajita Bansal runs Phal Phool, a startup that sells apples
Aprajita runs Phal Phool, a startup that sells apples grown in her circle of relatives orchard.

To her delightful wonder, the reaction used to be overwhelmingly certain. She hosted a sale on-line beneath the logo identify ‘Him2Home’, which is rebranded to Phal Phool nowadays.

“My folks had been extremely joyful and had tears of their eyes. For the primary time, they had been getting what they deserved,” stocks the daughter.

What she discovered used to be that folks additionally didn’t know the other sorts and high quality of apples that had been offered in towns. Farmers like her father, she says, battle to even get 30-40 p.c of the associated fee their merchandise are offered for out there.

“The apples you in finding out there are incessantly closing 12 months’s inventory saved in chilly garage or imported from different international locations and saved in a similar fashion for prolonged classes. The apple season in Himachal has simply begun, and plenty of middlemen are making an attempt to transparent their previous inventory,” warns Aprajita.

During the last 3 years, she has offered freshly harvested apples from her farm in July to shoppers around the nation. “We’re totally offered out this 12 months too,” she says thankfully. 

She’s been in a position to provide her father thrice the benefit that he used to obtain when he offered them within the mandi

Fighting local weather trade

Some of the first issues this 3rd technology farmer did over the last few years used to be transfer to a extra sustainable, herbal manner of farming. Due to work-from-home, she used to be in a position to lend a hand her folks at the orchard whilst proceeding her full-time process. 

“For the previous 4.5 years, we’ve got now not used any insecticides or pesticides at the produce. We first labored on reviving the soil well being via the usage of cow dung and vermicompost. We also are the usage of a waste decomposer, which comprises really useful microorganisms from the cow dung, the most important for reviving soil well being,” she says.

This additionally will increase micro-organisms within the soil, works as a biofertiliser, and gives a congenial surroundings for the discharge of vitamins via decomposing the plant/crop residue within the box.

Moreover, they have got additionally planted ‘nitrogen fixer’ vegetation like mustard and clover, which might be extensively utilized for mulching. The Bansal circle of relatives additionally does mulching 3 times a 12 months with the grass grown of their orchard. 

Mulching is an agricultural apply the place a space of soil is roofed with grass and different farm waste which decomposes and improves the soil well being. 

She additionally did a direction in permaculture from Aranya Agricultural Choices in Hyderabad. Permaculture (everlasting agriculture) is the harmonious integration of nature and people; the place one lives with nature, as an alternative of in opposition to it.

“Permaculture is a way of life. Nowadays, the general public practice monocropping. Check out any wooded area, you’ll in finding other types of vegetation rising in combination. No jungle may have only one plant or animal. Soil well being and high quality is spoilt as a result of monoculture. In case you develop other vegetation in combination, although one is spoiled, the opposite will live on,” explains Aprajita.

She explains that the soil well being improves as smartly. She is now running on making a meals wooded area on a small portion of her folks’ land. Right here, she is rising other forms of local timber and vegetation. She collects heirloom seeds from around the nation and grows them of their orchard.

She stays assured that the soil shall be in nice situation in the following few years.

“Whilst the apples are extra liable to insect bites now and plenty of get broken, I’m happy that we’re giving poison-free end result,” says Aprajita, for whom lifestyles has certainly come complete circle.

Edited via Padmashree Bhat, Photographs Courtesy Aprajita Bansal



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