It’s no longer a connection other people would in an instant make, however there are similarities between Olympic athletes and poultry farmers.
However a business given airtime at the Canadian Broadcasting Company (CBC) all through the telecast of the 2024 Olympics has helped Canadians be informed simply how a lot they’ve in commonplace.
In a partnership between Hen Farmers of Canada (CFC) and Swimming Canada, a truly excellent business used to be filmed and proven to lovers of the Olympics.
Since I don’t are living in Canada, I didn’t see the CBC broadcast, however CFC Director of Public Affairs and Communications Lauren Kennedy shared with me a hyperlink to the video on Instagram.
And it is truly excellent.
The industrial options Olympian Sophie Angus, who simply swam a cut up at the nation’s 4X100 ladies’s medley relay which narrowly overlooked out on a bronze medal with a fourth-place end on the Olympics. It additionally options broiler farmer Rachel Sheffield, tending to her flock on a Nova Scotia farm.
And whilst the duties the 2 younger ladies are appearing appear fairly other, they do display the similar interest for what they do.
“Being the most productive at what you do steadily begins with early mornings,” the voice at the business says. “You wish to have to get at it, get into it, put within the paintings to make the whole thing nice. And after you’ve completed your duration and made the hassle, it’s a perfect feeling figuring out you’re doing it for Canada and Canadians.”
The advert made me need to beef up Canadian rooster farmers and cheer for the Canadian athletes, so even if the citizens of Canada used to be the meant target audience, their message crossed the border into the US.
The video will also be observed on YouTube.
This isn’t the primary advert that I’ve observed selling CFC. You would possibly recall an previous weblog submit I wrote in regards to the group’s Hen Raised Proper advert, which confirmed an individual in a rooster swimsuit doing excellent issues for others. I truly loved that one as neatly.
After having observed the ones two ads, I do hope CFC continues to make artful and provoking movies. The group has a excellent factor going.