The emblem goals to make stronger its dedication to nature
10 September 2024
3 minute learn
Noble Meals has unveiled a vibrant rebrand for Purely Natural, a best UK natural egg model, introducing a wholly new design scheme, up to date packaging, and a brand-new website online that includes healthy recipe content material, consistent with a company-issued press unencumber.
This complete redesign marks an important step ahead for Noble Meals’ flagship natural model, which is value £21.7 million once a year and has observed year-on-year price percentage enlargement from 20% to twenty.5% within the natural egg marketplace.
The rebrand is the primary main replace for Purely Natural since its release, encompassing new packaging throughout its six and ten packs, POS fabrics, and an enhanced on-line presence. Purely Natural is the most recent model within the Noble Meals portfolio to obtain a design overhaul, with flagship free-range model The Satisfied Egg Co. and taste-led Freshlay Farms Golden Yolkers receiving vital design funding inside the previous 12 months.
The emblem’s new glance goals to make stronger a dedication to nature and sustainability, showcasing the advantages of natural farming and interesting to a rising target audience of eco-conscious shoppers, who price manufacturers with top welfare and sustainability requirements. The brand new packs at the moment are to be had in shops throughout the United Kingdom, together with Asda, Co-op, Morrisons, Sainsbury’s, and Tesco.
“Our purpose with this refresh for Purely Natural is to convey nature again to the guts of the logo,” mentioned Anita Nutchey, advertising supervisor at Noble Meals. “Whilst the brand new design and vibrant packaging put across a greater sense of the logo itself, we wish to emphasise our dedication to natural farming practices and nature, in the course of the high quality of our eggs, which come from hens raised below the best possible welfare requirements.”
The brand new model id for Purely Natural makes a speciality of 3 core pillars: placing nature first, championing British natural world, and letting hens be hens. This technique aligns with Purely Natural’s wider model promise, as described on its website online: ‘We’re on a project to assist form a sustainable setting the place nature can thrive. Shoppers can revel in splendidly scrumptious free-range natural eggs and be ok with doing their bit for nature.’
Along with the redesign, Noble Meals is making strides in environmental stewardship throughout its natural farming operations. By way of planting new local species-rich hedgerows, timber, and shrubs, and ranging chopping top, the corporate is developing habitat corridors which is able to give a boost to various natural world. Noble Meals has additionally put in hibernaculas, log piles, and chicken and owl containers to offer refuge and nesting spaces for native species, improving biodiversity on its Purely Natural farms.
“We aren’t simply making an investment in a brand new glance; we are additionally making an investment sooner or later of the natural egg class,” Nutchey persevered. “We intention to interact extra shoppers with the advantages of opting for natural eggs, selling a greater working out of why Purely Natural stands proud out there.”
On a broader scale, Noble Meals is constant to put into effect calories potency measures throughout its operations, together with the set up of energy-efficient lights and heating controls on farms. Moreover, the corporate is constant to extend the volume of uncooked fabrics sourced from inside of the United Kingdom, serving to to scale back the Purely Natural’s carbon have an effect on and give a boost to native industries.
The brand new website online will function a hub for the Purely Natural tale, providing transparency into the logo’s farming practices and the origins of its eggs. The website will function content material in regards to the sustainability adventure, biodiversity initiatives, what it takes to be an natural egg, existence on a Purely Natural farm, recipe concepts, and a shop locator.
The rebrand shall be supported through an array of recent, healthy recipes along vibrant new recipe pictures, to encourage new techniques of the usage of natural eggs within the kitchen.