GAINESVILLE, Ga. — The American Egg Board has introduced its new advertising and marketing marketing campaign known as “Supposed to be Damaged.” It demanding situations shoppers to take a look at one thing new or to wreck an previous addiction. It motivates the shopper base to wreck an expectation, a regimen and even an egg to faucet into unrealized doable.
“The marketing campaign marks a strategic shift for the egg trade designed to boost up sustained call for for eggs concentrated on a enlargement target audience whose wishes and personal tastes are markedly other from the ones in their predecessors,” AEB mentioned in a unencumber.
“’Supposed to be Damaged’ is our boldest marketing campaign. . .
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