AHDB has received a prestigious advertising and marketing award for its ts Consume Like a Lioness marketing campaign, which, introduced in July 2023, aimed to encourage younger feminine athletes to succeed in their doable via together with meat and dairy of their vitamin.
The AHDB staff picked up the Advertising and marketing Marketing campaign of the 12 months award from the Business Affiliation Discussion board (TAF) award at a rite in London closing week.
The marketing campaign, which featured former England footballer Anita Asante, who was once reworked into an ‘precise lioness’ for the hanging pictures that accompanied the marketing campaign, which highlighted the dietary advantages of pink meat and dairy together with iron and diet B12.
Former England staff nutritionist James Morehen contributed his experience, selling the science of excellent diet to check out and struggle the flawed and combined messaging teenage ladies incessantly obtain in the case of meals.
Consume like a Lioness featured on BBC, TalkSport, and Sky Sports activities Information, and generated 3.5 million impressions on social media.
Emily Wallace, Leader Government of the Business Affiliation Discussion board, and one of the vital head judges at the panel, mentioned: “This marketing campaign was once a standout winner. The judges have been inspired via each the creativity of the marketing campaign and its have an effect on – 52 items of media protection achieving over 45 million folks throughout all channels.”
Home and Global Advertising and marketing Director at AHDB Liam Byrne mentioned: “We’re overjoyed to obtain this award. I’d love to thank Anita and James, and the AHDB advertising and marketing staff for his or her arduous paintings on getting this necessary message out.
“The purpose of the marketing campaign was once to teach teenage ladies, coaches, and fogeys concerning the function meat and dairy can play in a wholesome, balanced vitamin.
“The marketing campaign’s luck has been unbelievable and it’s glorious to get this popularity from the Business Affiliation.’’
You’ll be able to to find out extra about this and different AHDB advertising and marketing campaigns right here.