AHDB’s global industry building director, Dr Phil Hadley, might be utilising the Meat Import Council of The united states (MICA) Convention in Phoenix, Arizona, as a platform to advertise UK beef to key business patrons.
The convention, which runs from November 6 to eight, will permit Dr Hadley to spotlight the standard and traceability of UK pink meat to assist broaden additional export alternatives for UK companies.
Whilst america is a large beef exporter, its quantity of imports is very important and anticipated to upward thrust, presenting alternatives for top rate beef merchandise from the United Kingdom. Those alternatives are detailed within the AHDB research Potentialities for UK agri-food exports.
Dr Hadley stated: “I’m overjoyed to have the option to talk on the MICA Convention and to exhibit our sustainable, prime manufacturing requirements all over the availability chain to US patrons in a burgeoning marketplace. Occasions like this are pivotal in serving to us broaden relationships with importers in key markets to assist our levy payers capitalise on alternatives in international markets.”
His slot on the convention, the place he’ll sign up for a panel of global business representatives, follows the release previous this yr of AHDB’s new export technique Past Borders, geared toward supporting its ambition to assist build up marketplace get entry to and exports gross sales. In 2022 the overall price of UK pink meat exports to america was once price £36.2 million.
He added: “Considered one of AHDB’s key strategic targets is export building, operating collaboratively with business and govt, to domesticate additional alternatives for our pink meat and dairy sectors. This convention is every other representation of ways AHDB promotes levy payers’ high quality produce in new markets.”