Badminton Horse Trials unearths new identify sponsor for 2024

Mars Equestrian will step as much as transform identify sponsor of Badminton Horse Trials in 2024 (8 to twelve Might).

The company, which has been presenting sponsor of the Gloucestershire five-star since 2020, will transform the 3rd ever identify sponsor within the fixture’s 74-year historical past. Messrs Whitbread backed Badminton from 1961 to 1991, when Mitsubishi Motors took over in a deal that used to be at first intended to final for 2 years and ended up working till 2019.

William Clements, president of Mars Equestrian, stated the corporate is “honoured to transform considered one of best 3 identify sponsors within the historical past of the celebrated Badminton Horse Trials”.

“Via this enhanced partnership, we try to proportion Mars’ iconic manufacturers and services and products as we paintings to reach our imaginative and prescient of a higher global for horses, pets and other folks,” stated Mr Clements.

Badminton director Jane Tuckwell added: “The eventing global is fortunate to have the improve of this sort of an expert and beneficiant corporate as Mars, and we have now already loved a contented two years in their improve as presenting sponsor.

“The truth that Mars needs to support their involvement with Badminton is an honour in what is going to be our seventy fifth anniversary yr and we’re taking a look ahead to growing their veterinary and welfare pastime within the tournament.”

The Badminton field workplace for the 2024 tournament opens on 3 January.

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H&H senior information author

Lucy is an skilled information journalist, reporter and presenter. Since becoming a member of the Horse & Hound workforce in 2015, Lucy has reported from main international wearing occasions together with the Tokyo Paralympic Video games and a couple of Eu Championships, in addition to Badminton, Burghley and London, to call a couple of. She has coated present affairs and sports activities information around the complete spectrum of equestrian disciplines and racing, in addition to human and equine welfare, trade information and courtroom circumstances.