BirdBox provides paperless flock control


Fixing the issue of paper-based welfare control in laying hens


calendar icon 30 April 2024

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3 minute learn

David Brass, proprietor of The Lakes Loose Vary Egg Corporate, had an issue.

He wanted a farm control machine offering complex information control to make stronger productiveness and welfare for his free-range birds held over a couple of websites. Including to the complexity, maximum of his egg manufacturing is being performed by means of native farmers.

A control machine to fit all farmers

Brass required a singular machine that used to be tough, resistant, intuitive and quick. One thing that might be simple to make use of for a variety of farmers with various levels of technical skill and that might make it conceivable for the farmers to fulfill the heightened flock control practices required in free-range farming.

“The egg industry is unpredictable and dangerous, and errors are pricey,” Brass stated. “Our farmers are happy with what they do. They maintain their birds. They need to optimize efficiency and be capable of watch for issues. They need to know the way their flock is faring in comparison to others. In addition they need much less daily tension and wish an straight forward machine to control that tension.”

The usage of built-in generation to interchange error-prone paper trails

Many farms depend on paper trails or easy spreadsheets to stay observe in their homes and birds. This provides important burden, slows down interventions and is liable to mistakes. Central to the answer for Brass used to be changing pen and paper with an built-in {hardware} and device machine and virtual flock e-book to trace chicken well being.

BirdBox is a control machine combining in-house sensors to trace flock prerequisites and chicken well being, with a virtual flock e-book optimized for farm paintings and cruel environments this is used to go into and set up information. Its real-time information tracking and conversation is translated into bespoke reviews with insights into flock productiveness, well being and welfare.

Simple setup made new control machine a handy guide a rough good fortune

“The setup used to be simple,” stated Brass. “We have now a machine that meets the calls for of probably the most technically savvy agricultural experts as neatly a few of our farmers who’ve by no means used the rest extra complex than a mobile phone.”

“BirdBox has given us visibility to rectify hidden demanding situations, combating any possible downstream affects to the birds and offsetting important monetary losses because of this,” stated Roger Gill, Agriculture Director at The Lakes Loose Vary Egg Co.

After effectively piloting BirdBox, The Lakes is increasing its use of the leading edge control machine throughout its community.

“BirdBox is loaded with capability, however what makes it so treasured is that it used to be designed with and for farmers. This guarantees manufacturers get the insights and signals they wish to set up their farms higher,” says Oistein Thorsen, FAI CEO. “It’s so simple as that.”

To determine extra about BirdBox and the way it can strengthen your farm and industry, seek advice from https://www.birdbox.farm.



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