Danish Crown has spoke back affirmatively to the claims introduced forth by means of the Local weather Motion in Denmark and the Danish Vegetarian Affiliation in a case regarding using the precise expressions “Local weather-controlled pig” and “Danish pig is extra climate-friendly than you assume.”
Danish Crown concedes that its prior usage of those statements didn’t meet the factors defined in advertising law. As a result, the corporate has agreed to discontinue using those expressions in any long run advertising endeavors, as stipulated by means of the court docket.
Since retracting the marketing campaign in 2021, Danish Crown has affirmed its dedication to refraining from the aforementioned expressions in product advertising. As a result, the corporate accepts the plaintiffs’ assertions that those promotions breached advertising regulations.
Danish Crown stays devoted to selling its weather movements whilst making sure compliance with regulatory requirements, as evidenced by means of its reaction to the plaintiffs’ claims and dedication to environmentally accountable practices.
April 12, 2024/ 333 Group of workers with knowledge from Danish Crown press unencumber/ Denmark.
https://www.danishcrown.com