The 2024 promotion coverage paintings programme followed by means of the Fee objectives to increase new marketplace alternatives, whilst allowing for the political priorities, research of projected exports to present and rising markets, in addition to contributions from stakeholders.
Promotion campaigns about EU farm merchandise will have to be designed to open up new marketplace alternatives for EU farmers and the broader EU meals business, in addition to to lend a hand them safe their present trade.
The quantities to be had for campaigns decided on in 2024 are cut up between promotion within the EU inside marketplace and in 3rd international locations, with €81.3 million and €85.1 million respectively. Outdoor the EU, international locations and areas with top expansion possible are known as primary promotion objectives. This contains China, Japan, South Korea, Singapore, and North The us. The UK stays probably the most primary export markets for EU agri-food merchandise, soaking up greater than 20% of EU27 exports.
The promotion campaigns decided on in 2024 are anticipated to characteristic merchandise from sustainable farming practices, that give a contribution to decreasing dependency on insecticides and antimicrobials, minimising fertilisation and water air pollution, decreasing greenhouse gasoline emissions, bettering natural farming and making improvements to animal welfare. €62 million will probably be particularly allotted to such sustainably produced agri-food merchandise, together with €42 million for natural merchandise.
Some other function is to extend the attention of EU’s high quality schemes and merchandise registered as safe designation of starting place (PDO), safe geographical indication (PGI) and standard distinctiveness assured (TSG).
The requires proposals for the approaching 2024 campaigns will open from 18 January to fourteen Might 2024.
November 17, 2023/ Ecu Fee/ Ecu Union.
https://ec.europa.european