Merchandise to be promoted outside and inside of the EU
27 November 2023
2 minute learn
The Ecu Fee will allocate €185.9 million in 2024 to fund promotion actions for sustainable and high quality EU agri-food merchandise at house and out of the country, in step with a up to date information free up from the Fee. The 2024 promotion coverage paintings programme followed via the Fee objectives to broaden new marketplace alternatives, whilst allowing for the political priorities, research of projected exports to current and rising markets, in addition to contributions from stakeholders.
Promotion campaigns about EU farm merchandise will have to be designed to open up new marketplace alternatives for EU farmers and the broader EU meals trade, in addition to to assist them safe their current industry. Along with expanding sustainable manufacturing and intake of agricultural merchandise, the promotion coverage additionally helps the sustainable restoration of the EU agri-food sector in a difficult financial context.
The quantities to be had for campaigns decided on in 2024 are break up between promotion within the EU interior marketplace and in 3rd nations, with €81.3 million and €85.1 million respectively. Outdoor the EU, nations and areas with top expansion attainable are known as primary promotion objectives. This contains China, Japan, South Korea, Singapore, and North The united states. The UK stays probably the most primary export markets for EU agri-food merchandise, soaking up greater than 20% of EU27 exports.
The Ecu Fee co-funds as much as 80% of the chosen initiatives submitted via personal operators and likewise runs its personal communique campaigns in 3rd nations. Such actions can come with participation in agri-food industry gala’s, organisation of commercial delegation to 3rd nations and construction of marketplace access handbooks for exporters.
The promotion campaigns decided on in 2024 are anticipated to characteristic merchandise from sustainable farming practices, that give a contribution to lowering dependency on insecticides and antimicrobials, minimising fertilisation and water air pollution, lowering greenhouse fuel emissions, bettering natural farming and bettering animal welfare. €62 million will probably be particularly allotted to such sustainably produced agri-food merchandise, together with €42 million for natural merchandise. Some of the anticipated effects is to additional building up the popularity of the EU natural emblem via the Ecu shoppers and the intake of natural merchandise, in step with the EU motion plan for natural manufacturing.
Every other goal is to extend the attention of EU’s high quality schemes and merchandise registered as safe designation of beginning (PDO), safe geographical indication (PGI) and standard area of expertise assured (TSG). Greater than 3,500 names of agri-food merchandise and drinks are these days safe, ensuring shoppers authentic merchandise and maintaining EU’s cultural and culinary heritage.
The requires proposals for the impending 2024 campaigns will open from 18 January to fourteen Would possibly 2024.