Ex-Journalist Is helping Rajasthan Herders Earn Rs 1 Cr Promoting Camel Milk Pieces


Sooner than 2015, camels have been thought to be prized ownership in Rajasthan. Alternatively, the 2015 Act prohibited camel slaughter and their export to different states. The trade left generations of pastoralists, who trusted camel herding for his or her livelihoods, suffering on their very own.

“Following the ban, those communities may just no longer promote their camels for transportation and tourism in different states. This brought about camel costs to dip considerably. Camels that used to promote for Rs 1 lakh have been now going for as little as Rs 4,000,” Aakriti Srivastava tells The Higher India.

“Those communities misplaced their major source of revenue supply. From time to time, they took the camels close to railway tracks, hoping they might move hungry and possibly get hit through trains. Some families that used to have 50 camels now have none or only one or two,” she provides.

The federal government information additionally presentations that the state’s general camel inhabitants dropped from 3,25,713 in 2012 to two,12,739 in 2019 — a 35 p.c decline.

Aakriti helps pastoralists through her startup ‘Bahula Naturals’ by selling camel milk-based products.
Aakriti is helping pastoralists through promoting camel milk-based merchandise via ‘Bahula Naturals’.

Lately, the 27-year-old is in a position to convey livelihood alternatives again to those pastoralists together with her startup ‘Bahula Naturals’. It helps the livelihoods of no less than 2,500 camel herders and is helping no less than 45,000 camels thrive through promoting camel milk-based merchandise.

“Are you able to consider deserts with out camels? We try to convey livelihood alternatives to those communities, extremely nutritious meals for our shoppers, in addition to convey the reason for camel conservation via those merchandise,” she stocks.

Journalist became entrepreneur

In 2017, Aakriti moved to Bajju village in Bikaner district close to the India-Pakistan border, just about 1,200 km from her place of origin in UP’s Gorakhpur. It was once whilst pursuing her commencement in journalism and mass communique in Delhi that she was once assigned to record tales of pastoralists within the Thar barren region.

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“I went to the barren region in June. All my romantic notions of what a barren region could be like have been shattered,” she says.

All over her first consult with which was once for 4 months, she learnt in regards to the neighborhood of pastoralists, camel herders, sheep goat rearers, and indigenous cow rearers. “In difficult geographies and excessive temperatures, those communities would go back and forth 8 months on foot masking 800 km of stretch with their herds,” she says.

“Pastoralism has been enriching the barren region soil a lot of these years. No matter natural greenery that we see in deserts is as a result of their motion. When the pastoralists are at the transfer with cattle, their droppings rejuvenate the pasture land,” she provides.

The startup sells a wide range of products — such as camel milk ghee, biscuits, and Cheshire cheese, and cold-pressed oils.
The startup sells a variety of merchandise — reminiscent of camel milk ghee, biscuits, and Cheshire cheese, and cold-pressed oils.

She continues, “Camels have been extensively utilized to attract water, domesticate the farm, and for transportation functions. However with the creation of artificial equipment and the 2015 ban, those pastoralists began switching to day-to-day salary jobs after leaving their camels on railway tracks to die as they may no longer earn a livelihood from them.”

As a result of they couldn’t in finding solid techniques to make a residing from animals and their merchandise, those communities needed to get started running for day-to-day wages in mines and brick kilns in towns.

After 5 years of study, Aakriti co-founded the Bikaner-based startup ‘Bahula Naturals’ in 2022, along side Romal and Suraj Singh — who she met all through the task. In combination, in addition they paintings with native companions and non-profits reminiscent of Urmul Seemant Samiti, Barren region Useful resource Centre, and Selco Basis.

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Serving to the send of the barren region sail

The trio is operating to ascertain India’s first net-zero dairy — by which they gather milk from 4,000 camel, sheep, and cow rearers in Bikaner, Jodhpur, Jaisalmer, and Nagaur districts.

After high quality trying out, the gathered milk is saved in immediate milk chillers which can be claimed to convey the temperature right down to 4 levels inside 3 mins. With a garage capability of 500 litres, those solar-powered milk chillers are put in in 8 far off places in Bikaner and Jodhpur districts.

The startup is empowering 4,000 camel, sheep, and cow rearers in Bikaner, Jodhpur, Jaisalmer, and Nagaur districts.
The startup is empowering 4,000 camel, sheep, and cow rearers in Bikaner, Jodhpur, Jaisalmer, and Nagaur districts.

“We introduced in immediate milk chillers since the places are unfold out. By the point, those communities transported milk from one hamlet to every other after which to the dairy, the milk would move unhealthy amid excessive temperatures,” she informs.

The milk is dropped at the dairy and milk processing devices in Bajju village by means of supply trucks. Thereafter, merchandise are made the usage of camel and cow milk, that are then bought to 300 families throughout Bikaner, Delhi, Bengaluru, and Mumbai the usage of a subscription style.

The startup sells a variety of merchandise — reminiscent of camel milk ghee, camel milk biscuits, camel milk feta cheese, camel milk Cheshire cheese, A2 cow bilona ghee, bloodless pressed oils, gluten-free black wheat flour, and many others.

Aakriti additional informs that their cheese is now additionally procured through cooks in towns like Goa, Delhi, and Bengaluru.

Highlighting the demanding situations to run this sort of startup, she says, “It isn’t commonplace for Indians to devour camel milk merchandise. Within the first 12 months, maximum of our time was once spent elevating consciousness in regards to the significance of camel milk merchandise, that are extremely nutritious superfoods. Those merchandise assist folks with diabetes, blood drive, and heart problems.”

Genaram Raika, a camel herder, earns Rs 1,600 a day by selling camel milk.
Genaram Raika, a camel herder, earns Rs 1,600 an afternoon through promoting camel milk.

Since Might remaining 12 months, the communities had been ready to jointly generate an annual earnings of Rs 1 crore. “Any small-scale family is in a position to earn an source of revenue of as much as Rs 12,000 a month, which was once previous 0! Excluding this, a lot of herders are together with camels of their teams as a result of they may be able to as soon as once more earn cash from them. At this 12 months’s Pushkar mela, the cost of camels within the native marketplace additionally higher to Rs 35,000,” says Aakriti.

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In the meantime, Genaram Raika, a camel herder, has been depending on those animals for livelihood since adolescence. When man-made equipment changed camels on farms, the 50-year-old was once additionally not able to earn an source of revenue through promoting milk. However nowadays, he is in a position to earn as much as Rs 48,000 a month together with his 450 camels.

“As there was once little consciousness about camel milk, we’d be pressured to throw it. Lately, we’re ready to fetch excellent source of revenue through promoting 40 litres of milk each day. I’m able to feed my circle of relatives of 7 with this source of revenue,” he tells The Higher India.

Commenting at the affect on the grassroots degree, Aakriti says, “I didn’t know all this could be conceivable after I began. However I’m glad I selected to stick within the village. Whilst my folks sought after me to be a health care provider and my sister is an engineer in the USA, I determined to are living with those camel-raising communities. Thru this activity, I will now cope with the very problems throughout the neighborhood that I to start with aimed to focus on all through my time as a journalism scholar!”

Edited through Pranita Bhat; All footage: Aakriti Srivastava.

Resources:
twentieth Farm animals Census Rajasthan 2019: Revealed through the Govt of Rajasthan.



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