The challenge of the Cornell Lab of Ornithology is “to interpret and preserve the earth’s organic variety thru analysis, schooling, and citizen science curious about birds.” For an outline of Cornell Lab’s international affect and contributions to fowl conservation, schooling, and analysis within the final 12 months, see our Annual Record.
The U.S. Fish and Natural world Provider conducts a countrywide leisure survey of U.S. citizens 16 years outdated and older each 5 years (since 1955) in regards to the financial affect of fishing, searching, and wildlife-associated sport. Birdwatching is a considerable a part of wildlife-associated sport (looking at, feeding, and photographing natural world) and by means of some distance draws the most important following of natural world staring at. For the industrial affect of natural world staring at, see the 2022 USFWS Survey (pp. 29–43). With regard to birdwatching handiest, the survey states: “Roughly 96.3 million other people seen birds round the house and on journeys in 2022. A big majority, 95 % (91.1 million), seen wild birds round the house, whilst 44 %, 42.6 million, took journeys clear of domestic to look at wild birds. Contributors averaged 78 days of birding in 2022, with 67 days for around-the-home birders. Away-from-home birders averaged 34 days” (p. 30). When compared, the 2022 survey discovered that there have been 39.9 million anglers and 14.4 million hunters (p. 3). The 91.1 million around-the-home and 42.6 million away-from-home birders constitute a excessive worth for his or her financial affect on leisure tourism and different markets.
Birdwatchers have a tendency to be an older demographic and extremely trained, despite the fact that internet guests to Cornell Lab’s All About Birds site are extra various in age. Our surveys display that our readers and internet guests don’t seem to be handiest fowl fans; they’re additionally inexperienced advocates, well being aware, techie, and feature energetic existence. Birders revel in go back and forth (home and global), museums, outside actions, gardening, visiting federal/state refuges/parks, images, films, tune, studying publications, and eating out.
Virtual advertisements are to be had on our All About Birds site, and print advertisements are to be had in our quarterly Dwelling Fowl mag.
Dwelling Fowl and All About Birds are very good promoting sources to succeed in the birdwatching marketplace and to interact with one of the maximum enthusiastic and influential birders on the earth. When advertisements seem in Dwelling Fowl and at All About Birds, advertisers are branding themselves with a company held in excessive regard by means of the birdwatching neighborhood.
For a media package, touch the promoting supervisor.
Virtual promoting
The Cornell Lab of Ornithology provides virtual advertisements at its All About Birds site. Within the final three hundred and sixty five days, there have been 61 million web page perspectives and 20 million distinctive guests to the website. We provide custom designed programs that come with placement on a collection of greater than 655 North American fowl species; articles about birds and birdwatching, fowl ID talents, feeding birds, bird-friendly houses, FAQs, fowl biology, information and lines; live-streaming fowl cams; high-traffic pages (together with the homepage); run-of-site; and geotargeting site guests by means of location (town, county, state, province, and nation).
Birding gala’s/occasions that put it on the market at All About Birds may also have their advertisements circled on our unfastened Birding Competition/Match Checklist web page. If you wish to have your tournament indexed, touch the promoting supervisor.
For a media package, touch the promoting supervisor.
Print promoting
Dwelling Fowl is the quarterly club mag of the Cornell Lab of Ornithology. For greater than 50 years, Dwelling Fowl has bridged the divide between scientist and birder whilst talking with an impressive voice for birds, science, and conservation. Lavishly published on high-end paper sourced from sustainably controlled forests and 100% renewable power, Dwelling Fowl is filled with impressive pictures and related content material disbursed to a excessive and rising choice of engaged individuals with a fair larger readership.
Function articles duvet fowl habits, habitat, id, geography, analysis, conservation, and images/artwork with a mixture of views, tone (clinical, conservation, and mission-oriented), and elegance (fast paced, action-oriented, or incisively analytical)—all throughout the framework of the Cornell Lab’s excessive requirements and clinical tenor. Each and every factor has a seasonal accessory, enjoying off the significance of seasons and the joy birds.
Columns/departments come with “Primaries” (transient, pressing, and engaging information in fowl science and conservation, “Science” (rising or not too long ago reviewed clinical analysis), “Birding” (insider pointers, optics opinions, and stories about birding), “Season Preview” (views about upcoming seasons associated with fowl geography, local weather, habits, and migration), “Profile” (insights about fowl species or taxonomic households), “Conservation” (bird-focused tales and panorama conservation successes), and “Gallery” (creative illustrations, pictures, or different bird-related paintings).
Dwelling Fowl advert charges, e-newsletter dates, due dates, and advert specs are equipped as PDFs at the proper aspect of this web page below “Advert Charges and Specs.”
For a media package, touch the promoting supervisor.