Sofina Meals and the Toronto Blue Jays have entered a partnership through which Sofina’s Janes emblem rooster can be offered at concession stands in any respect Blue Jays house video games from now in the course of the 2026 season.
Underneath a brand new multi-year settlement, Janes rooster tenders will be to be had all over Rogers Centre, the place the most important league baseball group performs its house video games. As a part of the partnership, Janes will obtain outstanding emblem visibility all over the ballpark and can supply fanatics with giveaways all through the season.
The partnership will even come to existence via retail activation and co-branded packaging.
“A day on the ballpark is a memorable enjoy for folks of every age, the place pals, circle of relatives and fanatics really feel a way of camaraderie, united through their love of the sport and their favourite group,” stated Sofina Meals Leader Business Officer Paul Robertson. “Janes has been part of growing particular reminiscences on the dinner desk for over 50 years and we’re overjoyed to be a part of the group that creates unforgettable reminiscences cheering on Canada’s loved Blue Jays.”
“We’re excited to collaborate with Janes to improve the fan enjoy at Rogers Centre and to be part of particular moments on the dinner desk with co-branded merchandise to be had at retail,” stated Mark Palmer, Director, Partnerships, Toronto Blue Jays. “In combination with Janes, we’re growing memorable studies for Blue Jays fanatics from coast-to-coast-to-coast.”
Headquartered in Markham, Ontario, Sofina Meals has a has a extensive portfolio of branded and personal label rooster, turkey, red meat, pork and fish merchandise. Sofina’s Canadian manufacturers come with Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher’s, Vienna and Zamzam. In Europe, Sofina operates within the red meat and seafood sectors. Its Ecu manufacturers come with Younger’s Seafood, Karro, Bloors and Greenland Seafood.
As of April 24, the Blue Jays have a 13-11 report.