The hen sandwich wars have ruled foodservice gross sales over the previous few years. Hen dominance within the foodservice marketplace is predicted to proceed.
“The hen trade is terribly neatly situated to take pleasure in what’s happening within the red meat trade over the subsequent 12 to 24 months,” David Maloni, foodservice provide chain analyst and president of Datum FS, stated on the 2023 Hen Advertising Summit.
The place’s the meat?
A number of elements have negatively impacted red meat provide over the last few years, together with drought and deficient margins. Those affects are anticipated to ultimate, particularly for the reason that turnaround cycle for livestock is for much longer than with poultry.
The associated fee to provide hamburger rose 39% from 2019 to 2023, with a 6% build up predicted for 2024. Relatively, boneless skinless hen breast, hen wings and hen tenderloins won 19%, 43% and four% relatively.
Put in combination, this represents a super alternative for hen to realize additional protein marketplace proportion in foodservice, defined Maloni.
How hard work shortages will have an effect on hen choices
Exertions shortages can also be an factor that the foodservice trade will proceed to grapple with, Maloni stated.
This may imply that foodservice will transfer towards extra precooked or pre-marinated hen choices to streamline menus and grow to be much less hard work extensive.
Attend the 2024 Hen Advertising Summit
The 2024 Hen Advertising Summit shall be held on the Renaissance Birmingham Ross Bridge Golfing Lodge & Spa in Birmingham, Alabama, on July 29-31, 2024.
Serving a novel move segment of the hen provide chain, the Hen Advertising Summit explores problems and developments in meals advertising and shopper hen intake patterns and buying habits.
Registration will open in early 2024.
For more info, discuss with: www.wattglobalmedia.com/chickenmarketingsummit/