Meet Rajni Bector, the trailblazing founding father of Cremica meals who constructed a multi-crore meals empire via promoting ice-creams, breads, biscuits and sauces, from her yard.
Born in Karachi, Rajni Bector got here to Ludhiana throughout the partition. On the age of 17, she was once married right into a Ludhiana-based trade circle of relatives.
After her youngsters went to boarding college, she enrolled for a bakery direction in Punjab Agriculture College and used the spare time to sharpen her cooking talents.
Quickly, she changed into widespread for her baking recipes and ice-creams amongst her buddies. She began a small trade with an funding of Rs 300 to shop for an oven, and churned ice-cream in her personal yard.
Then again, crushed via the choice of orders and not able to make earnings, Rajni quickly incurred losses. It was once then that her husband, Dharamvir, supported her with Rs 20,000 to begin an ice-cream production unit in 1978.
She selected the title Cremica for her logo because it sounded very similar to ‘cream ka’ (product of cream). She began promoting ice-creams and in the end grew the trade into making breads, biscuits and sauces.
It was once a large luck.
Again within the Eighties, girls hardly stepped into trade, and she or he needed to fight many naysayers. Then again, along with her circle of relatives’s reinforce, she took Cremica to new heights.
Lately, the logo is India’s 2d greatest exporter of biscuits with its merchandise to be had in additional than 60 nations and changed into the only real provider of western truffles to maximum weddings in all of the North India. The corporate’s annual turnover stands at Rs 7,000 crore.
In 2021, Rajni was once honoured with the Padma Shri — India’s fourth-highest civilian award — turning into an inspiration for thousands and thousands of Indian girls who dream of changing into marketers.
Watch her inspiring tale right here:
Edited via Padmashree Pande; Picture credit score: Cremica.