Industry Minister Kevin Hollinrake has joined AHDB and purple meat and dairy exporters showcasing their merchandise at Anuga in Cologne – this yr’s greatest agri-food business display.
Mr Hollinrake, Minister for Endeavor, Markets and Small Industry on the Division for Industry and Business, threw his enhance in the back of purple meat and dairy exporters showcasing their merchandise on the match on Monday (Oct 9).
Mr Hollinrake met with exporters, together with red meat trade Dingley Dell (pictured), at the AHDB stand within the British Meat Pavilion and the collectively organised AHDB and Govt Dairy Pavilion stand on the match, which pulls greater than 100,000 influential guests from world wide. The purple meat stand comprises devoted assembly spaces and lines high-end dishes for guests to pattern high quality meat and dairy merchandise sustainably produced by means of British farmers.
Addressing round 300 key trade stakeholders on the AHDB British Meat Dinner, Mr Hollinrake mentioned: “Throughout the United Kingdom, our agriculture, food and drinks sectors lend a hand create 1000’s of well-paid jobs and develop our economic system. I’m thrilled to be right here at Anuga, and to satisfy with UK companies promoting their merchandise world wide.
“The United Kingdom is house to world-class food and drinks and this govt is dedicated to supporting our manufacturers and producers as they appear to extend additional into the in a foreign country marketplace.”
Anuga, supplies the perfect platform for exporters to connect to global patrons, construct new relationships, and extend their presence within the international marketplace. Previous this yr the Govt dedicated to take a position £2 million to spice up its programme of world business displays and missions, £1.6 million for the GREAT food and drinks marketing campaign and a brand new £1 million bespoke export enhance fund for the dairy sector.
In September), the Govt additionally introduced a recruitment power to nominate 5 additional agri-food attachés to lend a hand spice up the United Kingdom’s agri-food exports, bringing the full quantity o devoted UK agri-food attachés to 16. The brand new attachés will quilt Northern Europe, Southern Europe, Australia/New Zealand, South Korea and Africa.
UK purple meat export for this yr January to June had been value £860 million – up marginally at the similar length in 2022. This used to be because of higher call for for sheep meat within the Center East. Dairy exports price for a similar six months length used to be £983 million.
Dr Phil Hadley, AHDB’s Director of Global Business Construction, mentioned: “We’re excited to host the Minister at our biggest stand this yr. AHDB’s participation aligns with the Govt’s dedication to enhance British food and drinks exports. We’re dedicated to turning in on our goals as defined in our export technique– Past Borders and serving to to draw global markets for our levy payers.
“In the course of the business display, we’re in a position to give a boost to current partnerships and identify new connections for our levy payers as mentioned in our export marketing campaign.”