The DLG (German Agricultural Society) invitations farmers and farming execs, lively on social media, to participate within the 2023 DLG Agri Influencer Award scheme. Spotting informative, top of the range agricultural channels and social media profiles, the award and its winners might be offered to a much broader target audience. The brand new social media award was once incepted by way of the DLG in 2022 with the end result that taking part agricultural influencers have been offered to most people.
In 2023, the DLG Agri Influencer Award will surround in six classes, 3 for German language and 3 for world channels:
DLG Absolute best Agri YouTuber World
Open to farmers and farms lively in agriculture and working a YouTube channel with agricultural and agricultural generation content material in any non-German language. A minimum of 1,000 fans are required.
DLG Absolute best Agri YouTuber German language
Open to farmers and farms lively in agriculture and working a YouTube channel within the German language, turning in agricultural and agricultural generation content material. A minimum of 1,000 fans are required.
DLG Absolute best Agri Instagrammer/Fb World
Open to farmers and farms lively in agriculture and working an Instagram or Fb channel with agricultural and agricultural generation content material in any non-German language. A minimum of 1,000 fans are required.
DLG Absolute best Agri Instagrammer/Fb German language
Open to farmers and farms lively in agriculture and working an Instagram or Fb channel within the German language, turning in agricultural and agricultural generation content material. A minimum of 1,000 fans are required.
DLG Absolute best Agri TikTokker World
Open to farmers and farms lively in agriculture and working a TikTok channel with agricultural and agricultural generation content material in any non-German language. A minimum of 1,000 fans are required.
DLG Absolute best Agri TikTokker German language
All channels which can be farmers or farms, that paintings actively in agriculture whilst working a TikTok channel within the German language, turning in agricultural and agricultural generation content material A minimum of 1,000 fans are required.
The awards in each and every of the 3 classes – Youtube, Instagram/Fb, TikTok – are conferred on a social media profile or channel this is particularly dedicated to public family members paintings in agriculture. The standards are:
- Succeed in
- High quality of content material
- Creativity of look
- Subject variety
- Implementation of the themes in phrases and photographs
- Highlighting the multifaceted nature of agriculture
- Steadiness of content material
- Interplay with the group
To guage the submissions, the DLG has appointed an impartial, world jury consisting of known media and verbal exchange professionals, in addition to the winners of the DLG Agri Influencer Awards 22. The submission closing date is September 17, 2023. The award rite will happen on November 16, 2023 on the Younger Farmers Birthday celebration at Agritechnica 2023 in Hanover, Germany.
August 3, 2023 – DLG