A brand new prestigious showjumping sequence used to be printed at its opening match on the CSIO Roma Piazza di Siena (22 to 26 Might).
The Rolex Sequence unites six main presentations, together with the Leaping World de Los angeles Baule, the Leaping World de Dinard, Dublin Horse Display, Brussels Stephex Masters, and the Wintry weather Equestrian Pageant in Wellington. The function category at each and every would be the Rolex grand prix.
“The six presentations which are a part of the Rolex Sequence are one of the crucial best possible presentations on this planet and those that all of us, as riders, mark in our agenda yearly,” stated best showjumper and Rolex testimonee Steve Guerdat.
“They’re one of the crucial maximum prestigious and traditionally important competitions on our calendar, and via bringing this wonderful workforce of presentations in combination as a part of the Rolex Sequence, the status and need to win is most effective going to extend.”
Rolex international communications director Arnaud Boetsch added that the Rolex Sequence will “construct upon the legacy that the emblem has cultivated” over virtually 70 years of its give a boost to of equestrianism.
“The six presentations inside the Rolex Sequence are united of their qualities, each and every celebrated for his or her world-class festival, main amenities and notable histories, and being a part of the Rolex Sequence will supply a mark of difference above and past different five-star presentations,” he stated.
Bevy of recent HOYS offers introduced
Horse of the 12 months Display (HOYS) has printed a raft of recent sponsorship offers forward of its seventy fifth anniversary (9 to 13 October).
Bakery Jacksons of Yorkshire takes at the Mountain & Moorland running hunter pony championship, LeMieux is extending is give a boost to to be the brand new identify sponsor of the Pony Membership fastened video games, whilst Demolition Services and products sponsors the main pony showjumper of the yr.
LeMieux will even function the legitimate champion rug provider for a 2nd yr.
A spokesperson for HOYS organisers Grandstand Media stated: “We’re excited that LeMieux, a logo synonymous with top quality merchandise, is supporting one of the crucial standard competitions and a company favorite of our target market.
“Along with the Pony Membership Fixed Video games, realizing that our champions could have a rug have compatibility for the instance is so essential and we haven’t any doubt that our HOYS 2024 champions will likely be delighted with their prestigious LeMieux champion rug.”
The spokesman added that HOYS is “delighted” to welcome Demolition Services and products Ltd and Jacksons of Yorkshire.
“[Jacksons of Yorkshire’s] dedication to provide lovingly baked bread is on the middle of this corporate, the place generations of Jacksons bakers have devoted themselves to early mornings and difficult graft – one thing that a lot of our competition know all too neatly!” stated the spokesperson.
“We’re proud to have the bakers of champion bread on board and we will be able to’t wait to welcome Helena and the group to the display in October.”
The spokesperson added: “The Demolition Services and products main pony showjumper of the yr is the most important sequence in the summertime calendar as mixtures combat it out for a spot on this ultimate, in combination we will be able to’t wait to welcome the competition to the display in October.”
Deal targets to maximize TV protection of equestrian game
UK manufacturing corporate Sundown+Vine is extending its partnership with the FEI with a brand new three-year contract – aiming to maximize TV protection of horse game international.
FEI industrial director Ralph Straus stated that Sundown+Vine’s “experience and dedication to showcasing our game will likely be beneficial”.
“This new settlement is not going to most effective reinforce the visibility of our premier occasions, but additionally carry the joy of equestrian sports activities to a broader international target market,” he added.
As a part of this contract, Sundown+Vine will likely be supporting the distributing of the media rights at competitions together with the 2025 and 2027 FEI Ecu Championships and the 2026 FEI Global Championships, plus the Longines League of International locations.
Sarsfield Brolly, head of media partnerships at Sundown+Vine, stated: “I’m completely overjoyed that we have got been ready to construct at the consultancy that we have got been offering to the FEI over the past two years, and cement a long-term contract in having a look after their top rate occasions.”
Holland Cooper branches out
British style logo Holland Cooper is extending its give a boost to of racing, signing a brand new deal to sponsor the Workforce One Coronation Cup on Friday (31 Might) on the Betfred Derby Pageant at Epsom.
The transfer is the primary time that the emblem has subsidized a Workforce or Graded race, and may be its preliminary foray into Flat racing. Holland Cooper has subsidized main jockey and instructor awards on the Cheltenham Pageant, and it’s now the trend spouse at Cheltenham racecourse.
“Girls Day celebrates the easiest of British style and elegance, making this an overly suitable race sponsorship, as Holland Cooper make their first transfer into Flat racing give a boost to,” stated Tom Sammes, Epsom Downs racecourse normal supervisor.
“The 2024 renewal of the race seems to be all set to be a fine quality affair with closing yr’s spectacular winner Emily Upjohn set to check out and shield her crown.”
Jade Holland Cooper, founder and managing director of Holland Cooper, stated that the improvement is an “honour and a privilege”, including: “The races are now not with reference to horses, they’re now additionally a birthday celebration of undying style, taste and style.”
Mars Equestrian indicators new Burghley deal
Mars Equestrian has introduced a brand new partnership as legitimate veterinary and legitimate puppy diet spouse of Defender Burghley Horse Trials (5 to eight September).
“As legitimate veterinary spouse, Mars Equestrian will give a boost to an upgrading of the veterinary care and amenities we will be able to be offering our equestrian athletes, which is of the maximum significance at Burghley,” stated Burghley match director Martyn Johnson.
There will likely be 19 vets, two equine nurses and 4 veterinary give a boost to body of workers on-site all through Burghley. Mars manufacturers will likely be offering onsite diagnostic and imaging give a boost to for the veterinary groups, plus a spread of advantages for canine together with a brand new dog-friendly space on the contributors’ garden.
“We’re excited to go back to Burghley Horse Trials and prolong our dedication to the game,” stated William Clements, president of Mars Equestrian. “At Burghley, we will be able to give you the chance to percentage our iconic manufacturers that lend a hand create a greater international for horses, pets, and the individuals who love them.”
Emily King turns into Joules ambassador
British five-star match rider Emily King has signed a brand new sponsorship handle Joules.
The inside track used to be introduced all through Mars Badminton Horse Trials and Emily will paintings with the emblem right through this season.
“I’m overjoyed to welcome Joules as a brand new spouse,” stated Emily. “Joules has lengthy been related to equestrian and the game of eventing and having supported me within the very early days, it’s incredible to be running with them once more.
“The emblem is synonymous with nation taste and doing issues just a little otherwise, injecting such a lot color and amusing into their items. I’m actually having a look ahead to running with Tom, Alice and the group this season.”
Joules founder, Tom Joule, stated that Emily’s “dedication to excellence and keenness for her game completely align with the values of our logo”.
“Having supported Emily at first of her profession, I’m delighted to announce her as an envoy rider. In combination, we sit up for injecting much more power, color and pleasure to the sector of eventing,” he stated.
Bedmax companions with Blair Fortress
Bedmax has been selected as legitimate shavings provider for the overall Defender Blair Fortress Horse Trials (22 to twenty-five August).
“We take the best care to verify the well being and luxury of our equine athletes, and supplying nice bedding is a the most important phase in attaining this,” stated assistant match director Nicky Townsend.
“Bedmax has a name for the standard in their bedding, so in having Bedmax as our legitimate shavings spouse at this yr’s horse trials, we all know that the horses are given each imaginable probability to accomplish at their easiest.”
Bedmax founder and managing director Tim Smalley added: “Blair Fortress is Scotland’s premiere equestrian match, and it epitomises the most productive of equestrianism in each appreciate, together with the care this is taken for the welfare of the glorious horses that compete at this very difficult degree.
“This is a privilege for us to be selected to play a small phase in serving to to offer this usual of maintain the ones competing this yr.”
New partnerships to give a boost to business’s body of workers
The British Grooms Affiliation (BGA) and Equestrian Employers Affiliation (EEA) have each signed a number of fresh offers.
The pair have new partnerships with wheelbarrow company Henchman, and with equine biosecurity experts Equine Bio Genie.
Henchman’s head of selling Clare Lenagham-Balmer stated: “Our wheelbarrows are the easiest spouse for grooms, making their busy day just a little more uncomplicated, subsequently we’re overjoyed to be running with each the British Grooms Affiliation and the Equestrian Employers Affiliation.”
Equine Bio Genie director Helen Tuckey added: “We’re overjoyed to be partnering with the BGA and the EEA, our merchandise are designed to make lifestyles more uncomplicated, everyone knows the onerous paintings concerned with grooming and strong control. We sit up for supporting those essential associations.”
You may additionally be excited by:
Credit score: Long run
Credit score: Alamy Inventory Picture
Credit score: Alamy Inventory Picture
Horse & Hound mag, out each Thursday, is full of the entire newest information and stories, in addition to interviews, specials, nostalgia, vet and coaching recommendation. In finding how you’ll be able to experience the mag delivered for your door each week, plus choices to improve your subscription to get right of entry to our on-line carrier that brings you breaking information and stories in addition to different advantages.
