Arista Vault, began in 2018 by way of Atul Gupta with Purvi Roy, makes anti-theft baggage, baggage and wallets, making sure protected commute. Their best-selling product is a bag that may observe you round with none handles or belts.
Maximum folks know somebody who has misplaced a pockets or a bag right through our travels. It may well be as a result of they left it or it were given stolen. Pickpocketing and baggage robbery circumstances are sadly a not unusual incidence whilst commuting.
A an identical case of pickpocketing made Atul Gupta, the founding father of Arista Vault reconsider the best way other folks take a look at commute protection. “I were given my pockets stolen at the Delhi metro and was once technically stranded with out a cash on my technique to a very powerful tournament. This brought on a concept and I began to brainstorm concepts on how we will be able to make travelling more secure the use of generation,” he says to The Higher India.
Co-founded by way of Atul and Purvi Roy, the startup makes merchandise that make our commute more secure. From good wallets to baggage, it has made travelling more secure for lots of.
Lately, the duo gained the sharks over on the TV display Shark Tank India and gained a deal of Rs 45 lakh.
A Distinctive Adventure
But even so their distinctive merchandise, what’s attention-grabbing is the adventure the founders had earlier than taking part.
Now 39, Atul’s profession began on the age of 17. “I used to be the youngest individual in my batch to transparent the Railways assessments and were given posted as a price ticket collector. This was once the primary time I used to be conscious about the truth that numerous other folks misplaced their baggage to robbery. I may just see the misery and loss it brought about to the folks and had at all times sought after to do something positive about it,” he says.
Whilst operating within the railways, Atul additionally began to arrange for UPSC CSE to turn out to be a central authority servant.
“It was once no longer simple managing each issues and I failed 4 occasions earlier than cracking the examination,” he recollects.
“I served as an officer, undertaking audits of nationwide Navratna firms and Maharatna PSUs of the Executive of India. This marked round 13-14 years into my carrier. Whilst I loved being a civil servant, I yearned to create one thing of my very own,” he says.

Coming from a industry circle of relatives, Atul sought after to turn out to be an entrepreneur himself. “It was once an enormous determination to take an early retirement however I didn’t have the course of what I sought after to do subsequent,” he says.
It was once round this time that his pockets were given stolen when he was once on his technique to an tournament. “It was once at this tournament that I met my co-founder who was once herself in a an identical quandary as me,” he recollects.
At the moment, Purvi was once the founding father of a style corporate which designed clothes for girls’s place of work put on. “I needed to have somewhat a struggle to turn out to be a clothier within the first position. My circle of relatives was once at all times in opposition to my determination and sought after me to pursue a standard stage. Alternatively, finally the fights, I didn’t to find my paintings to be gratifying. I used to be in a quandary and sought after to do one thing that had some have an effect on,” she recollects.
When the duo met and Atul expressed how he sought after to do one thing round commute protection, Purvi made up our minds to leap at the alternative. “I made up our minds to turn out to be part of Atul’s imaginative and prescient and we each made up our minds to collaborate to begin Arista Vault in 2018,” he says.
In 2018, Atul and Purvi along side their good friend, Col Krishan Kumar Singh, began the corporate.
Merging commute protection with generation
Recalling how their brainstorming would cross, Atul says, “We had been impressed and brought on by way of my stolen pockets, so that’s what we first attempted to broaden – a wise pockets. The good pockets has a chip which as soon as activated turns into anti-theft. They’ve 3000mAh Energy charging, location monitoring and RFID coverage.”
Explaining the quite a lot of varieties of merchandise they make, Purvi says, “These days we’ve 3 classes of goods. Now we have good wallets with other value levels and variants. We even have a bag with fingerprint locks. Those baggage are designed to retailer your laptops and different valuables and will also be locked with a fingerprint. Simplest the landlord can get right of entry to the bag as soon as it’s locked.”
The 3rd class of goods makes sense baggage.
“This baggage is not only anti-theft but it surely additionally has quite a lot of different options. The baggage has a ‘observe me’ possibility wherein it detects your motions and follows you. This fashion you don’t have to tug it round. You’ll additionally trip on it for five km. The complex AI sensors ensure that easy motion, and prioritising safety,” she provides.
Calling it the ‘Robo suitcase’, Purvi says that it’s the most well liked and perfect promoting product on their web page. “Individuals are very intrigued by way of it and the gross sales of the suitcase had been the absolute best,” she says.
Based totally in Delhi, the corporate has been experiencing extra call for from the Southern a part of the rustic.
“The product delivers what it claims. You understand how you stay shedding your pockets right here and there. The issue is not a subject for me as a result of I will simply observe it with my telephone. The most productive section is the charging facility so I don’t have to fret about my telephone death as I will rate it at the cross,” says Aqib, a buyer who bought their good pockets.
Lately, the duo went directly to Shark Tank and charmed the entire sharks. “Even on the display, our baggage was once the famous person of the night. All of the sharks beloved using on it they usually stored shifting it round,” she provides fortunately.
Speaking about their revel in, she says, “The revel in was once superb. Earlier than getting into, we had been very fearful and my fingers had been sweating however when we began speaking, all my anxieties went away. Despite the fact that the sharks had a couple of doubts in regards to the marketplace of the goods, we had been ready to persuade them. We went within to crack a deal and I’m satisfied that shall we do this,” she says.

Discussing their long term plans, Atul stocks, “We’re proudly making the entire merchandise in India and are making plans exporting the goods to america. We also are within the strategy of opening revel in shops. Our first retailer is underway in Ahmedabad and we will be able to stay increasing all through the rustic. We also are making plans to open shops in airport to faucet extra shoppers.”
(Edited by way of Padmashree Pande; Image credit score: Atul Gupta)