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July 13, 2023
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Moira Colley 202-483-7382
San Francisco – A just-released new PETA Asia investigation finds goats screaming in ache and terror as their hair is violently ripped out for cashmere clothes, and a prior PETA investigation had already printed alpacas being left with gaping, bloody wounds after shearing, so these days PETA despatched a caution letter to Quince tough that it prevent deceptive shoppers by means of promoting its cashmere merchandise as “non-harmful” to animals and its alpaca wool merchandise as posing “no hurt” to animals—giving the corporate till July 24 to conform.
The just-released investigation into 12 cashmere business operations in Mongolia—the second-largest cashmere manufacturer on the planet and the place Quince will get its cashmere—displays staff tying goats’ legs in combination, violently pinning the animals down, and tearing out their hair with sharp steel combs, a procedure that may take as much as an hour. As soon as the grownup goats have been now not regarded as successful, they have been despatched to slaughter. Staff hit them over the top with a hammer and slit their throats, leaving them to twitch in agony for over 4 mins as they bled out. An previous PETA exposé of the cashmere business in China—the sector’s best cashmere exporter—and Mongolia additionally documented that goats screamed in ache as staff tore their hair out ahead of slitting their throats.
A PETA investigation into the sector’s greatest privately owned alpaca farm, which is in Peru—the supply nation for Quince’s alpaca wool—exposed staff hitting the animals, slamming them onto tables, and shearing them with such pace and carelessness that many have been left with deep wounds, which staff sewed up with a needle and thread.
“Quince is pulling the wool over shoppers’ eyes with its deceptive advertising and marketing, as over and over again PETA entity investigations have proven screaming, terrified goats struggling for cashmere and alpacas left with bloody, gaping wounds for his or her wool,” says PETA Government Vice President Tracy Reiman. “PETA is asking on Quince to delete those misleading statements and forestall ‘humane washing’ the cashmere and alpaca industries’ inherent cruelty—and is urging shoppers to shop for handiest sumptuous and animal-friendly vegan fabrics.”
Previous this yr, store Naadam got rid of an identical false claims about its cashmere from its advertising and marketing lower than one hour after receiving a stop and desist letter from PETA.
PETA—whose motto reads, partly, that “animals don’t seem to be ours to put on”—opposes speciesism, a human-supremacist worldview. For more info about PETA’s investigative newsgathering and reporting, please seek advice from PETA.org, concentrate to The PETA Podcast, or practice the gang on Twitter, Fb, or Instagram.