With each meal we devour, we’re creating a option to both assist or harm our fellow animals. While you devour meat, eggs, or cheese, do you prevent to consider who suffers the results? To induce everybody to truly see the people who undergo for meat, eggs, dairy, and different cruelly bought meals, PETA’s taking on the Midwest with our thought-provoking “Consume Consciously” marketing campaign.
In 5 Midwestern towns, we’ve strategically positioned “See Me, No longer Meat” commercials on billboards the place they’ll maximum successfully inspire diners to select compassion.
To inspire Canton, Ohio, citizens to turn empathy to cows, we positioned a billboard of a cow close to Kraus’ Pizza—one in all Ohio’s staple pizza chains—in addition to Wendy’s and Jersey Mike’s Subs places. Cows are delicate giants who increase friendships and mourn the deaths of family members.
We additionally positioned a billboard of a hen in Akron, Ohio, close to town’s DeVitis High-quality Italian Meals. Chickens are a number of the maximum abused animals on this planet, and our billboard reminds passersby that they, like every our fellow animals, are sentient beings that suffer when people kill them for his or her flesh.
In Indianapolis, we positioned two billboards that includes a cow—one close to Arby’s and Domino’s places and some other close to Sunshine Breakfast Space & Grill and Well-known Steak & Lemonade.
Once a year within the U.S., greater than 29 million cows undergo and die within the meat and dairy industries, wherein animals are branded and castrated and cows’ horns are burned out in their skulls—incessantly with none ache aid. At slaughterhouses, employees shoot them within the head with captive-bolt weapons, dangle them up by means of one leg, and minimize their throats—incessantly whilst they’re nonetheless aware.
Our billboards in Kansas Town, Kansas—the “barbeque capital of the sector”—challenged diners to acknowledge that pigs are clever and emotional beings, no longer entrées. We positioned one billboard close to town’s American Royal Global Sequence of Fish fry.
And we positioned some other at the freeway close to two of Kansas Town’s main meals production vegetation, Conagra Meals and Tyson’s Hillshire Manufacturers.
In Omaha, Nebraska, we positioned a billboard of a cow close to Crimson Lobster and Dairy Queen places. We additionally publish a billboard close to Abelardo’s Mexican Contemporary and a Popeyes location.
What You Can Do
Consume consciously! At all times depart animals off your plate and your buying groceries checklist, and cross vegan: