Springer Mountain Farms confronted a substantial problem when their most sensible provider of non-GMO feed larger costs considerably. The rise in value for non-GMO feed would were handed directly to shoppers at a time when prices had been emerging for the whole thing around the board, and inevitably harm shoppers the place it issues maximum: their pockets.
The hen manufacturer was once not too long ago named a finalist for the 2024 Hen Marketer of the Yr award. This award acknowledges excellence in advertising and public family members campaigns in holding hen because the protein at the middle of the plate.
To find out who will win the 2024 Hen Marketer of the Yr award on the Hen Advertising Summit on the Renaissance Birmingham Ross Bridge Golfing Hotel & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind match will sit up for the patron of 2035 and the problems that may have an effect on their protein alternatives.
For the primary time, the Summit may have two content material tracks. As at all times, one observe will center of attention on client developments of nowadays and what’s going to be anticipated in 2035 and the way advancing virtual generation will have an effect on how hen will probably be offered and advertised someday. The second one content material observe will discover how the trade will meet client expectancies by means of adapting new and present applied sciences to lift and procedure broilers using fewer assets and with advanced welfare, meals protection and comfort.
Registration is now open for the Hen Advertising Summit.
Speaking a provide chain disaster to shoppers
The manufacturers problem was once to discover a answer that upheld their core values whilst holding their merchandise available to their unswerving buyer base. Springer Mountain Farms made the verdict to proceed sourcing feed made with 100% U.S.-grown corn and soybeans.
With this choice got here a refreshed logo goal, new tagline and emblem, remodeled packaging for all merchandise and influencer partnerships to reinforce and percentage core values. Marriner Advertising performed a pivotal position within the technique, design and building of the trail ahead for Springer Mountain Farms.
Via strategic advertising efforts, the logo successfully communicated their values and resonated with shoppers, reinforcing their place as a depended on supplier of awesome hen merchandise. By means of prioritizing integrity and client consider, Springer Mountain Farms now not simplest crossed a vital hurdle but in addition bolstered their logo presence and marketplace status, environment the level for persevered enlargement and good fortune. Springer Mountain Farms skilled an outstanding double-digit build up in gross sales greenbacks yr over yr. They effectively navigated the problem posed by means of larger feed prices by means of leveraging their dedication to high quality and transparency as key differentiators available in the market.
Attend the 2024 Hen Advertising Summit
Make plans to wait the 2024 Hen Advertising Summit on the Renaissance Birmingham Ross Bridge Golfing Hotel & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind match will sit up for the patron of 2035 and the problems that may have an effect on their protein alternatives.
For the primary time, the Summit may have two content material tracks. As at all times, one observe will center of attention on client developments of nowadays and what’s going to be anticipated in 2035 and the way advancing virtual generation will have an effect on how hen will probably be offered and advertised someday. The second one content material observe will discover how the trade will meet client expectancies by means of adapting new and present applied sciences to lift and procedure broilers using fewer assets and with advanced welfare, meals protection and comfort.