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November 20, 2023
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Tasgola Bruner 202-483-7382
Madison, Wis. – As a result of “Madtown” is house to the infamous Wisconsin Nationwide Primate Analysis Heart on the College of Wisconsin–Madison, PETA is working this advert on native airwaves that asks audience to imagine the deathly top stakes for animals struggling in laboratories. Within the 15-second spot, a “buyer” needs to know the way a lot a prescription will price—and a computer-generated monkey, tattooed with an ID quantity and wheezing via a respiring tube, has the solution: “An excessive amount of.”
“Monkeys are caged, mutilated, tormented, and killed in laboratories for useless experiments that don’t receive advantages human well being,” says PETA Senior Vice President Kathy Guillermo. “PETA is rallying audience to get up in opposition to those horrors and sign up for us in calling on UW-Madison to pivot to classy, human-relevant analysis strategies.”
Despite the fact that research display that 90% of all elementary analysis—maximum of which comes to animals—fails to result in remedies for people, UW-Madison’s primate heart nonetheless imprisons and torments greater than 2,400 monkeys for experiments. A six-month PETA undercover investigation printed that monkeys have been held in barren cages and bleak windowless rooms and have been so traumatized via excessive long-term confinement that they without end turned around their tiny cages and pulled out their very own hair.
PETA’s advert will run on native FOX associate WMSN throughout the 9 p.m. information a dozen occasions via December 4. PETA could also be airing the advert on stations in San Antonio, Texas, the place the Southwest Nationwide Primate Analysis Heart is positioned.
A lot of advertisers in different towns, together with Indianapolis; Reno, Nevada; and San Diego, refused to run the spot, deeming it “too graphic,” even supposing it doesn’t characteristic actual animals, gore, or blood.
PETA’s motto reads, “Animals aren’t ours to experiment on, consume, put on, use for leisure, or abuse in some other means.” For more info, please consult with PETA.org, concentrate to The PETA Podcast, or apply the crowd on X (previously Twitter), Fb, or Instagram.