Increasing Horizons in Japan’s Culinary Scene
The panorama for world beef call for is evolving, and U.S. beef is true on the center of it.
We’re proud to proportion an important success in NPB’s ongoing efforts to increase the worldwide marketplace call for for U.S. beef, showcasing the go back on Red meat Checkoff investments.
A New Bankruptcy of Culinary Collaboration in Japan
Because of the power of our strategic partnership with the U.S. Meat Export Federation (USMEF), a well-liked retail chain in Japan started promoting 100% U.S. beef efficient Sept. 1.
Japan, with its wealthy culinary historical past, has lengthy been a hub for beef intake. Tonkatsu, a scrumptious, breaded beef filet, is without doubt one of the country’s maximum adored dishes.
Katsuya, the biggest tonkatsu chain in Japan with 450 retailers, has transitioned to 100% U.S. beef, leading to a staggering quantity of roughly 1.7 million kilos per 30 days.
A metamorphosis like this isn’t only a testomony to U.S. beef high quality, but in addition a nod to our provide functions. Katsuya’s transition from Canadian beef to U.S. beef speaks volumes about our dedication and potency.
Find out how NPB’s world marketplace enlargement technique continues to place U.S. beef at the map.