UK meat exporters had been creating additional alternatives to meet the urge for food for purple meat in West Africa throughout a business project to Ghana and the Côte d’Ivoire.
A complete of 10 exporters from 9 UK companies took section within the project, organised through AHDB, throughout which they they met with six consumers in Abidjan, Côte d’Ivoire, and an extra 15 throughout 3 days in Ghana. In addition they flew the flag for top quality British red meat, lamb and red meat at a reception in every nation, hosted through their respective Top Commissioners.
Dr Awal Fuseini, AHDB lead on exports to West Africa, mentioned: “Exports and world marketplace building had been highlighted through our levy payers as one of the vital key spaces the place AHDB helps them.
“World business missions like this play a key position in in serving to our exporters nurture and construct on alternatives for our top quality, sustainably produced merchandise at the world level. The project to Ghana and the Côte d’Ivoire used to be a really perfect luck and completely illustrated this paintings in observe.”
AHDB’s Possibilities for UK agri-food exports research has highlighted alternatives to amplify the volume of commodity stage purple meat the United Kingdom recently exports to Ghana and the Côte d’Ivoire, with offal being a key product for each markets.
In 2022 UK exports of purple meat to Ghana have been price £7.9 million, whilst the worth of purple meat exports to the Côte d’Ivoire stood at £2.3 million. The United Kingdom is the highest provider of sheep meat to Ghana, whilst red meat is the primary purple meat shipped from the United Kingdom to the Côte d’Ivoire with possible to extend its marketplace proportion.
Dr Fuseini added: “West Africa is one in every of our key goal markets and we already send red meat, lamb and sheep meat merchandise to the area. We’ve got a foot within the door and our purple meat exporters are in a robust place to develop their marketplace presence within the area because it develops additional and the inhabitants expands.”
- Additional information about export alternatives for UK purple meat and dairy in particular areas all over the world will also be discovered within the AHDB research Possibilities for UK agri-food exports.