Apple Farmers Earn Extra By means of Promoting Kinnaur’s ‘Black Gold’ Immediately to Consumers


Nestled within the japanese a part of the Sutlej River within the Kinnaur district of Himachal Pradesh, Bhaba is a pristine valley surrounded via snow-clad peaks, lush valleys stuffed with apple orchards, and tall pine bushes.

Its impossible to resist attractiveness, tranquil surroundings, and rocky mountainscape draw in hundreds of holiday makers annually. On the other hand, certainly one of its citizens, Ashish Negi, was once disadvantaged of its appeal when he moved out for paintings in crowded towns.

“I’ve all the time admired our tribal techniques of dwelling — old fashioned village surroundings, simplicity of folks, tradition, and traditions which have been adopted for hundreds of years. My village in Kinnaur is a gem of a mountain position. We have now an excessively small inhabitants and the air pollution stage is nearly 0,” Ashish, who hails from Huri village, tells The Higher India.

Regardless of his robust longing, he would be capable to come again to his native land simplest yearly. In the end, in 2011, he give up his four-year-long occupation in mechanical engineering to transport to his village completely.

Greater than the will to reconnect along with his roots, Ashish yearned to seem after his ancestral apple orchards that had been mendacity unattended. “Whilst Kinnaur is understood international for its apples, our orchards had been deserted as there have been no younger individuals in my circle of relatives to seem after them. The land was once dropping its richness and I couldn’t endure that. It was once some of the top explanation why I made up our minds to return again,” he stocks.

Ashish adds that Kinnauri apples are one of the most expensive ones in the world, and yet, the apple growers never receive their fair share.
Ashish says Kinnauri apples are one of the pricey ones on the earth, and but, the apple growers by no means obtain their fair proportion.

Now not simplest did Ashish repair his apple orchards but additionally changed into a saviour to no less than 1,000 small apple farmers of Kinnaur. Lately, he runs a startup ‘Kayang’ to provide Kinnauri apples to consumers without delay — saving them from a vicious circle of middlemen.

Homecoming and the instant of fact

After coming again to his village, the very first thing Ashish did was once to discover ways to change into a farmer ahead of getting into into the apple industry. He picked up a shovel and set to work at the apple orchard, which he says was once no longer in nice form. It took him 3 to 4 years to make the 15-bigha farmland cultivable.

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Lately, he owns the 1,500 apple bushes in his orchard and in addition grows different vegetation — together with wild apricots, pulses, rajma (pink kidney bean), seasonal greens, and buckwheat.

When he went to the native marketplace to promote his produce, he noticed that the tribal growers had been on the mercy of middlemen. Sharing his first-hand enjoy, he says, “The entire marketplace gadget was once completely corrupt, biased, and towards farmers. It favoured large corporations, firms, and middlemen. A minimum of 5 vendors are concerned ahead of the apples succeed in from the grower to the patron. Those folks receive advantages greater than the grower.”

Among the popular varieties grown in Kinnaur, their Royal ‘Black Gold’ apples have a huge demand among buyers.
A number of the widespread types grown in Kinnaur, their Royal ‘Black Gold’ apples have an enormous call for amongst consumers.

Ashish provides that Kinnauri apples are one of the pricey ones on the earth, and but, the apple growers by no means obtain their fair proportion. “They’d get cost virtually 15 to twenty days overdue or every now and then after six months; and in some instances, not anything in any respect. Apples had been offered for Rs 300 in keeping with kg available in the market however the grower would get simplest Rs 60 – 5 instances lower than its marketplace cost. This corrupt gadget has been in follow for fifty to 70 years, and no one voiced the issues of those small farmers. Regardless of this, farmers have been operating with utmost honesty” he stocks.

It was once heartbreaking for Ashish to peer the marketplace apathy for farmers. “Rising vegetation isn’t a cakewalk and rising apples is under no circumstances simple. In most cases, any plant calls for 3 or 4 months of care however apples require at least 9 to ten months of care. We simplest harvest yearly and take care of the tree for the remainder months. You’ll see an apple farmer on a daily basis within the box, by some means — pest assaults, hailstorms, unseasonal rains, and snow. They nurture and give protection to them like a toddler,” he provides.

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Being a farmer himself, Ashish made up our minds it was once top time to redirect the gadget.

There’s gold in them thar hills

In 2015, Ashish introduced a web-based platform ‘Kayang’ to finish the woes of farmers and produce them earnings without delay from end-consumers. The apples are without delay sourced from small farmers. After sorting, grading, and packaging, the corporate transports them to shoppers throughout India. For this, a crew of 300 folks is hired.

Ashish's startup supplies Kinnauri apples from farmers to customers directly — saving them from a vicious circle of middlemen.
Ashish’s startup provides Kinnauri apples from farmers to consumers without delay — saving them from a vicious circle of middlemen.

One of the vital farmers, Gajendra Singh tells The Higher India, “Previous, we needed to spend our time, power, and cash on labourers to kind, pack, and delivery produce to the native marketplace. Regardless of all of the onerous paintings, we wouldn’t get respectable pay as a result of middlemen. We’d get bills simplest after a month.”

“Now, folks from Kayang come to our orchards and handle all of the paintings from sorting apples to transporting them to finish shoppers. To begin with, we’d simplest get Rs 2,100 in keeping with peti [1 trunk = 22 kg of apples]. Now, we earn as much as Rs 3,000 and get bills at the identical day,” provides the 32-year-old, who earns Rs 15 lakh once a year via promoting the Royal Black number of apples.


With the assistance of Kayang, Ashish says farmers have noticed an source of revenue spice up of as much as 20 p.c. The startup takes a benefit margin of two.5 p.c to maintain the industry.

Offered at Rs 350 in keeping with kg, those organically grown Kinnauri apples have main shoppers in Delhi, Bengaluru, Hyderabad, and Chennai.

Ashish became a saviour to at least 1,000 small apple farmers of Kinnaur.
Ashish changed into a saviour to no less than 1,000 small apple farmers of Kinnaur.

A number of the widespread types grown within the area, their Royal ‘Black Gold’ apples have an enormous call for amongst consumers. “In comparison to the reddish-coloured apples, those are darker in color and some of the most costly apples international. That’s the way it will get its title, Black Gold. Its style, crunchiness, and juiciness upload to its distinctiveness. That’s why it has a top cost. And those can also be grown simplest in our area given our climatic prerequisites,” he says.

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This 12 months, Ashish objectives to commercialise value-added merchandise of those apples to additional the source of revenue of regional farmers. “We intention to procedure apples into jams, vinegar, juices, and wholesome dried apple chips. Our processing unit will probably be operational from September onwards,” he unearths.

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Having a look again at his town existence, Ashish unearths contentment in rural farm existence. “I revel in my box of labor as I am getting to fulfill actual India – its small farmers. With my paintings, I see enhancements in entrance of me on a daily basis. Those farmers had been as soon as in misery and on the mercy of middlemen. So that you could assist them even on an excessively fundamental stage is so pleasurable. We aren’t simply serving to an individual, we’re serving to the entire circle of relatives and the neighborhood,” he provides.

Edited via Pranita Bhat; All pictures: Ashish Negi.



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