NASSCOM Basis, L&T Assist Rural Girls Artisans Turn out to be Tech Savvy


This text is subsidized by way of nasscom basis.

From various weaves and pottery types to steel artwork and wool works, each and every Indian state is wealthy in its conventional artwork shape. Traditionally, craft-based paintings has been an impressive medium to create employment for rural girls, who’ve been main the handicraft and handloom trade with their unwavering dedication.

India is house to seven million artisans. Of this, a whopping 56.13 % include girls. Alternatively, those artisans, in particular rural girls, don’t get honest and secure pay as a result of companies are casual and so they lack the expertise to achieve extra shoppers and create marketplace linkages the use of expertise.

One such artisan is Muthulakshmi who hails from Anbu Nagar in Aruppukottai block in Tamil Nadu. Muthulakshmi who specialized in weaving the well-known Arupokkotai saree thru energy loom was once to begin with dependent at the native seller for orders. Each and every month she weaves a minimum of 10 sarees on her loom.

Pushed by way of the will to increase her trade, Muthulaskhmi, who were best the use of her smartphone to take telephone calls, was once impressed by way of her kids’s adept use of those telephones. The 40-year-old was once prepared to be told extra about its options and utilise the smartphone to scale up the trade.

Muthulakshmi (left) aims to expand her business on e-commerce platforms and take her products to a larger customer base.
Muthulakshmi (left) objectives to increase her trade on e-commerce platforms and take her merchandise to a bigger buyer base.

Her quest to utilise the smartphone to scale up her trade led her to take hold of the possibility of virtual upskilling coaching initiated by way of the non-profit nasscom basis, which objectives to empower marginalised rural communities thru technology-driven tasks. Throughout the 10-day coaching programme, Muthulakshmi realized about on-line bills and the right way to create social media accounts and a YouTube channel to digitally advertise her trade.


She says she now objectives to increase her trade on e-commerce platforms like Amazon and Flipkart, and take her merchandise to a bigger buyer base for additional trade expansion by way of this year-end.

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“I realized to open web pages and create an ID and channel the use of my smartphone. I’ve additionally realized the right way to do trade thru Amazon and Flipkart. With this, I be expecting a spice up of 30 % in my profits,” says Muthulakshmi, who these days earns as much as Rs 8,000 per 30 days. She is constructive in regards to the long run and plans to take her sarees to a bigger marketplace by way of year-end.

A step in opposition to monetary empowerment

Nasscom basis in collaboration with L&T Generation Services and products introduced the Virtual Upskilling of Rural Girls Artisans venture remaining 12 months to concentrate on protecting conventional arts whilst fostering a brighter long run for girls thru talent building, enabling them to take part within the virtual financial system.

The project aims to preserve traditional arts while fostering a brighter future for women by enabling them to participate in the digital economy.
The venture objectives to keep conventional arts whilst fostering a brighter long run for girls by way of enabling them to take part within the virtual financial system.

This initiative is a part of a broader venture to digitally upskill 900 girls artisans excited about saree making and palm leaves basket making in Tamil Nadu’s Virudhunagar district; pearl jewelry and bamboo making in Gujarat’s Dahod; and garland and crochet making in Karnataka’s Raichur. It covers quite a lot of tasks, together with virtual literacy, monetary literacy, entrepreneurial abilities and consciousness about govt schemes.

Okay N Prabhakaran, Leader of CSR at L&T Generation Services and products observes, “Improving virtual literacy and increasing get admission to to virtual applied sciences are an important steps in addressing the virtual divide and empowering girls from all backgrounds to take pleasure in the virtual transformation. Our collaboration with Nasscom basis at the Virtual Upskilling of Rural Girls Artisans venture objectives to advertise artwork whilst fostering virtual literacy, monetary literacy, entrepreneurial abilities and consciousness on get admission to to govt schemes and skillability with technological equipment and platforms. By means of skilling and integrating social trade answers for artisans, this initiative considerably complements livelihood alternatives and helps financial expansion in rural communities.”

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The learning aimed to assist girls artisans building up their working out and talents to successfully utilise virtual units and programs to create an area in a web based platform, thereby improving their livelihood alternatives. 

As a part of the 10-day coaching, those girls had been taught about web utilization, virtual units, social media, banking​, investments​, cyber frauds, cyber protection, get admission to to markets, preparation of commercial plans, get admission to to vital govt schemes​, the significance of artisan playing cards,​ and extra. 

Eramma, some other beneficiary, who hails from Raichur, Karnataka, runs a woollen paintings trade from house.

“Ahead of I embraced virtual equipment, I discovered it laborious to earn an source of revenue and give a boost to our livelihood below monetary and societal constraints. Once I heard in regards to the coaching programme thru a group mobiliser, it was once like a ray of hope. Opting for to enroll in the programme was once fueled by way of my eager for a strong long run, my dream of giving my kids a excellent schooling, and my ambition to develop my trade,” she says.

The training aimed to help women artisans increase their understanding and skills to effectively utilize digital devices.
The ten-day coaching helped girls artisans building up their working out and talents to successfully utilise virtual units.

“This coaching represented a crucial turning level for me because it opened doorways to chances that I had as soon as idea had been out of succeed in. One space of significant passion to me was once utilising social trade like Fb and WhatsApp, which has allowed me to show my paintings. In long run, I plan to have interaction without delay with shoppers thru virtual platforms and arrange product catalogues. I be expecting this may increasingly considerably spice up my gross sales,” she provides.

Nidhi Bhasin, CEO, Nasscom Basis says, “The venture has digitally upskilled 900 rural girls artisans in Karnataka, Tamil Nadu, and Gujarat, empowering them to take part within the virtual financial system. By means of offering coaching in virtual, monetary, and entrepreneurial abilities, we attempt to create a long-lasting have an effect on. Our ongoing collaboration with L&T Generation Services and products objectives to enhance this initiative additional by way of providing unique mentoring and steering to make a choice girls artisans, with a imaginative and prescient to increase this transformative make stronger to ladies marketers throughout different districts and states.”

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The important thing targets of the segment 2 is to offer handholding to 450 make a choice beneficiaries from segment 1 while 150 hand-held beneficiaries might be supported with unique mentoring, platform onboarding, and community enhancement.

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Moreover, 90 decided on beneficiaries from the cohort can also be supplied ‘Get admission to to Finance’ in collaboration with monetary establishments, making sure that rural girls artisans can thrive within the virtual financial system and succeed in long-term luck.

Edited by way of Pranita Bhat. All footage: nasscom basis.



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