Krishnan Subramanian and Gowri Gopinath surrender their jobs to start out YellowBag, an eco-friendly undertaking to convey again the normal Manjapai or yellow baggage and scale back plastic air pollution.
Whilst operating their company jobs in Bengaluru and Chennai, Gowri Gopinath and Krishnan Subramanian, each longed to go back to their native land, Madurai, and include a minimalist way of life. The couple sought after to do something positive about the emerging plastic air pollution within the towns.
“Once we regarded round, we felt that there’s this large intake tradition this is extremely depending on plastics, particularly single-use. We have been part of it too. We mirrored in this concept and realised the desire for switching from plastics to one thing eco-friendly and sustainable,” Krishnan says.
The duo made up our minds to start out YellowBag — a material bag undertaking in 2014. They began small by way of teaching their buddies and households to make use of fabric baggage. They collaborated with native tailors to make the luggage and meet the regularly rising call for.
In 2019, the duo made up our minds to surrender their respective jobs and throw themselves into rising their undertaking. The identify comes from Manjappai (which means that a yellow-coloured fabric bag), which has all the time been an integral a part of Tamil custom.
In a bid to restore this practice, the corporate gives a spread of eco-friendly and sustainable baggage made from cotton and jute that serve other functions.
They provide merchandise like packaging baggage, garment protector baggage, totes, and drawstring baggage. “Our merchandise get started from Rs 20 and cross as much as Rs 200. They’re most commonly made in response to the buyer’s necessities. We basically marketplace our merchandise via our site or via a number of social media platforms. We additionally promote our merchandise at our personal administrative center,” says Gouri.
The corporate stitches 2,000 to three,000 baggage an afternoon! And the cherry at the cake was once that they earned Rs 3 crore.
Did you to find their adventure inspiring? Here’s a brief video about their sustainable baggage:
Edited by way of Padmashree Pande.